Ian Chaston – författare
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28 produkter
Public Sector Management
Mission Impossible?
Av Ian Chaston
Häftad, 2011
952 kr
Lägg i varukorg
Public sector organizations are facing unprecedented problems due to the influence of population ageing, globalisation and the public deficit crisis facing developed nation economies. Public Sector Management: Mission Impossible offers a contemporary and stimulating assessment of the challenges …
Public Sector Management
Mission Impossible?
Av Ian Chaston
E-bok, 2017
963 kr
Lägg i varukorg
Public sector organizations are facing unprecedented problems due to the influence of population ageing, globalisation and the public deficit crisis facing developed nation economies. Public Sector Management: Mission Impossible offers a contemporary and stimulating assessment of the challenges …
Public Sector Reformation
Values-driven Solutions to Fiscal Constraint
Av Ian Chaston
Inbunden, 2012
566 kr
Lägg i varukorg
Reductions in public sector spending mean voters will face a period of austerity, higher taxes and declining availability of public sector services. Prevailing public sector management philosophies are no longer applicable. To optimise future service provision with fewer resources will demand a …
Public Sector Reformation
Values-driven Solutions to Fiscal Constraint
Av Ian Chaston
E-bok, 2012
779 kr
Lägg i varukorg
Reductions in public sector spending mean voters will face a period of austerity, higher taxes and declining availability of public sector services. Prevailing public sector management philosophies are no longer applicable. To optimise future service provision with fewer resources will demand a …
Boomer Marketing
Selling to a Recession Resistant Market
Av Ian Chaston
Inbunden, 2009
1026 kr
Lägg i varukorg
Baby boomers (consumers in the 50+ age bracket) are the wealthiest, fastest growing consumer group in the world. Despite this, the vast majority of marketing spend is focused on much younger people. Recessions always dampen consumer spending, but in the 21st century’s first recession, the decline …
Boomer Marketing
Selling to a Recession Resistant Market
Av Ian Chaston
Häftad, 2009
397 kr
Lägg i varukorg
Baby boomers (consumers in the 50+ age bracket) are the wealthiest, fastest growing consumer group in the world. Despite this, the vast majority of marketing spend is focused on much younger people. Recessions always dampen consumer spending, but in the 21st century’s first recession, the decline …
Strategy for Sustainable Competitive Advantage
Surviving Declining Demand and China's Global Development
Av Ian Chaston
Inbunden, 2012
786 kr
Lägg i varukorg
Due to the adverse outcomes of the recent global recession and the public deficit crisis in the USA and Europe, Western companies can expect flattening or declining sales in their domestic markets. They will also face growing competition as Chinese firms seek to block the activities of foreign …
Boomer Marketing
Selling to a Recession Resistant Market
Av Ian Chaston
E-bok, 2009
464 kr
Lägg i varukorg
Baby boomers (consumers in the 50+ age bracket) are the wealthiest, fastest growing consumer group in the world. Despite this, the vast majority of marketing spend is focused on much younger people. Recessions always dampen consumer spending, but in the 21st century’s first recession, the decline …
Boomer Marketing
Selling to a Recession Resistant Market
Av Ian Chaston
E-bok, 2009
464 kr
Lägg i varukorg
Baby boomers (consumers in the 50+ age bracket) are the wealthiest, fastest growing consumer group in the world. Despite this, the vast majority of marketing spend is focused on much younger people. Recessions always dampen consumer spending, but in the 21st century’s first recession, the decline …
Strategy for Sustainable Competitive Advantage
Surviving Declining Demand and China''s Global Development
Av Ian Chaston
E-bok, 2012
553 kr
Lägg i varukorg
Due to the adverse outcomes of the recent global recession and the public deficit crisis in the USA and Europe, Western companies can expect flattening or declining sales in their domestic markets. They will also face growing competition as Chinese firms seek to block the activities of foreign …
Strategy for Sustainable Competitive Advantage
Surviving Declining Demand and China''s Global Development
Av Ian Chaston
E-bok, 2012
541 kr
Lägg i varukorg
Due to the adverse outcomes of the recent global recession and the public deficit crisis in the USA and Europe, Western companies can expect flattening or declining sales in their domestic markets. They will also face growing competition as Chinese firms seek to block the activities of foreign …
Small Business Marketing
Av Ian Chaston
Häftad, 2013
879 kr
Lägg i varukorg
In this new edition of Small Business Marketing, Ian Chaston offers an insightful alternative to classicist and mainstream marketing theories, drawing upon personal experience to demonstrate how a combination of established theories and empirical evidence is the key to more successful marketing …
Small Business Marketing
Av Ian Chaston
E-bok, 2013
942 kr
Lägg i varukorg
In this new edition of Small Business Marketing , Ian Chaston offers an insightful alternative to classicist and mainstream marketing theories, drawing upon personal experience to demonstrate how a combination of established theories and empirical evidence is the key to more successful marketing …
Entrepreneurial Marketing
Sustaining Growth in All Organisations
Av Ian Chaston
Häftad, 2015
952 kr
Lägg i varukorg
Written by a pioneer of the discipline, this core textbook provides students with a range of tools and techniques to identify and explore entrepreneurial opportunities. Marrying innovative marketing strategies with an understanding of what makes an enterprise successful, this second edition of …
Entrepreneurial Marketing
Sustaining Growth in All Organisations
Av Ian Chaston
E-bok, 2017
1043 kr
Lägg i varukorg
Written by a pioneer of the discipline, this core textbook provides students with a range of tools and techniques to identify and explore entrepreneurial opportunities. Marrying innovative marketing strategies with an understanding of what makes an enterprise successful, this second edition of …
Strategy for Sustainable Competitive Advantage
Surviving Declining Demand and China's Global Development
Av Ian Chaston
Häftad, 2016
472 kr
Lägg i varukorg
Due to the adverse outcomes of the recent global recession and the public deficit crisis in the USA and Europe, Western companies can expect flattening or declining sales in their domestic markets. They will also face growing competition as Chinese firms seek to block the activities of foreign …
Public Sector Reformation
Values-driven Solutions to Fiscal Constraint
Av Ian Chaston
Häftad, 2012
566 kr
Lägg i varukorg
Reductions in public sector spending mean voters will face a period of austerity, higher taxes and declining availability of public sector services. Prevailing public sector management philosophies are no longer applicable. To optimise future service provision with fewer resources will demand a …
Knowledge-Based Marketing
The 21st Century Competitive Edge
Av Ian Chaston
Inbunden, 2004
3065 kr
Lägg i varukorg
In recent years even governments around the world are beginning to understand that knowledge is a critical contributor to stimulating the rapid growth of entire economies. It is argued that in a modern economy, knowledge is the most important resource within the companies based within any country. …
Knowledge-Based Marketing
The 21st Century Competitive Edge
Av Ian Chaston
Häftad, 2004
1958 kr
Lägg i varukorg
In recent years even governments around the world are beginning to understand that knowledge is a critical contributor to stimulating the rapid growth of entire economies. It is argued that in a modern economy, knowledge is the most important resource within the companies based within any country. …
Entrepreneurial Management in Small Firms
Av Ian Chaston
E-bok, 2009
813 kr
Lägg i varukorg
Examining the crucial role of innovation and entrepreneurship in achieving growth and ongoing success in the small business sector, this book carefully examines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products and …
Technological Entrepreneur's Playbook
Av Ian Chaston
Häftad, 2017
266 kr
Lägg i varukorg
Most texts, university courses and corporate training program have the start point in the entrepreneurial process being the identification of new market opportunities thereby providing the basis for the development of a radically new product or service proposition. Given the high number of …
Technological Entrepreneur's Playbook
Av Ian Chaston
E-bok, 2017
181 kr
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As exemplified by Apple and Google, maximizing the wealth of organizations involves what Joseph Schumpeter described as “creative destruction.” This occurs when scientific or technological breakthroughs lead to the launch of a radically new product or service at a time when there often is little or …
Entrepreneurial Management in Small Firms
Av Ian Chaston
Häftad, 2009
1958 kr
Lägg i varukorg
Examining the crucial role of innovation and entrepreneurship in achieving growth and ongoing success in the small business sector, this book carefully examines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products and …
Technological Entrepreneurship
Technology-Driven vs Market-Driven Innovation
Av Ian Chaston
Inbunden, 2017
1349 kr
Lägg i varukorg
This comprehensive book responds to the growing demand to study entrepreneurship as a key driver of innovation and competitive advantage. Challenging the existing idea that technological entrepreneurship exists predominantly in SMEs and as a result of market demands, the author argues that a …
Technological Entrepreneurship
Technology-Driven vs Market-Driven Innovation
Av Ian Chaston
E-bok, 2017
1798 kr
Lägg i varukorg
This comprehensive book responds to the growing demand to study entrepreneurship as a key driver of innovation and competitive advantage. Challenging the existing idea that technological entrepreneurship exists predominantly in SMEs and as a result of market demands, the author argues that a …
Technological Entrepreneurship
Technology-Driven vs Market-Driven Innovation
Av Ian Chaston
Häftad, 2018
1349 kr
Lägg i varukorg
This comprehensive book responds to the growing demand to study entrepreneurship as a key driver of innovation and competitive advantage. Challenging the existing idea that technological entrepreneurship exists predominantly in SMEs and as a result of market demands, the author argues that a …
ENTREPRENEURIAL MARKETING: COMPETING by CHALLENGING CONVENTION
Av Ian Chaston
Häftad, 2008
122 kr
Tillfälligt slut
The success of such individuals as Bill Gates, Richard Branson, Anita Roddick is based upon the simple principle of understanding how other organizations operate in the mark et - and then doing something completely different. This boo k shows how any individual can develop successful business s …
Entrepreneurial Management in Small Firms
Av Ian Chaston
Inbunden, 2009
3112 kr
Tillfälligt slut
Examining the crucial role of innovation and entrepreneurship in achieving growth and ongoing success in the small business sector, this book carefully examines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products and …
