Ian H. Robertson – författare

In the 1980s the study of alcoholism was in a period of rapid change, this book, originally published in 1985, identifies and explores the three most controversial contemporary issues: changes at the basic explanatory level in our concept of harmful drinking; the undermining of our confidence that drinking behaviour can be effectively modified in the traditional context of ‘treatment’; and the changes in our concept of the effective prevention of harmful drinking.

The authors of the book came from a variety of backgrounds, but all were members of the New Directions in the Study of Alcohol Group. They broadly reject the disease concept of alcoholism, but, as this volume shows, there is still scope for vigorous debate and this book should have something of interest for all concerned with problems of alcoholism.

In the 1980s the study of alcoholism was in a period of rapid change, this book, originally published in 1985, identifies and explores the three most controversial contemporary issues: changes at the basic explanatory level in our concept of harmful drinking; the undermining of our confidence that drinking behaviour can be effectively modified in the traditional context of ‘treatment’; and the changes in our concept of the effective prevention of harmful drinking.

The authors of the book came from a variety of backgrounds, but all were members of the New Directions in the Study of Alcohol Group. They broadly reject the disease concept of alcoholism, but, as this volume shows, there is still scope for vigorous debate and this book should have something of interest for all concerned with problems of alcoholism.

What makes a winner? Why do some people succeed both in life and in business, and others fail? Why do a few individuals end up supremely powerful, while many remain powerless?The "winner effect" is a term used in biology to describe how an animal that has won a few fights against weak opponents is much more likely to win later bouts against stronger contenders. As Ian Robertson reveals, it applies to humans, too. Success changes the chemistry of the brain, making you more focused, smarter, more confident, and more aggressive. The effect is as strong as any drug. And the more you win, the more you will go on to win. But the downside is that winning can become physically addictive.By understanding what the mental and physical changes are that take place in the brain of a "winner," how they happen, and why they affect some people more than others, Robertson answers the question of why some people attain and then handle success better than others. He explains what makes a winner—or a loser—and how we can use the answers to these questions to understand better the behavior of our business colleagues, family, friends, and ourselves.