Iddo Tavory – författare

In Abductive Analysis, Iddo Tavory and Stefan Timmermans provide a new navigational map for constructing empirically based generalizations in qualitative research. They outline an accessible way to think about observations, methods, and theories that nurtures theory-formation without locking it into predefined conceptual boxes. The authors view research as continually moving back and forth between a set of observations and theoretical generalizations. To craft theory is to then pitch one's observations in relation to other potential cases, both within and without one's field. The book provides novel ways to approach the challenges that plague qualitative researchers across the social sciences-how to think about the relation between methods and theories, how to conceptualize causality, how to construct axes of variation, and how to leverage the researcher's community of inquiry. Abductive Analysis is a landmark work that shows how a pragmatist approach provides a more productive and fruitful way to conduct qualitative research.

On a typical weekday, men of the Beverly-La Brea Orthodox community wake up early, beginning their day with Talmud reading and prayer at 5:45am, before joining Los Angeles’ traffic. Those who work “Jewish jobs”—teachers, kosher supervisors, or rabbis—will stay enmeshed in the Orthodox world throughout the workday. But even for the majority of men who spend their days in the world of gentiles, religious life constantly reasserts itself. Neighborhood fixtures like  Jewish schools and synagogues are always after more involvement; evening classes and prayers pull them in; the streets themselves seem to remind them of who they are. And so the week goes, culminating as the sabbatical observances on Friday afternoon stretch into Saturday evening. Life in this community, as Iddo Tavory describes it, is palpably thick with the twin pulls of observance and sociality.In Summoned, Tavory takes readers to the heart of the exhilarating—at times exhausting—life of the Beverly-La Brea Orthodox community. Just blocks from West Hollywood’s nightlife, the Orthodox community thrives next to the impure sights, sounds, and smells they encounter every day. But to sustain this life, as Tavory shows, is not simply a moral decision they make. To be Orthodox is to be constantly called into being. People are reminded of who they are as they are called upon by organizations, prayer quorums, the nods of strangers, whiffs of unkosher food floating through the street, or the rarer Anti-Semitic remarks. Again and again, they find themselves summoned both into social life and into their identity as Orthodox Jews. At the close of Tavory’s fascinating ethnography, we come away with a better understanding of the dynamics of social worlds, identity, interaction and self—not only in Beverly-La Brea, but in society at large.

On a typical weekday, men of the Beverly-La Brea Orthodox community wake up early, beginning their day with Talmud reading and prayer at 5:45am, before joining Los Angeles’ traffic. Those who work “Jewish jobs”—teachers, kosher supervisors, or rabbis—will stay enmeshed in the Orthodox world throughout the workday. But even for the majority of men who spend their days in the world of gentiles, religious life constantly reasserts itself. Neighborhood fixtures like  Jewish schools and synagogues are always after more involvement; evening classes and prayers pull them in; the streets themselves seem to remind them of who they are. And so the week goes, culminating as the sabbatical observances on Friday afternoon stretch into Saturday evening. Life in this community, as Iddo Tavory describes it, is palpably thick with the twin pulls of observance and sociality.In Summoned, Tavory takes readers to the heart of the exhilarating—at times exhausting—life of the Beverly-La Brea Orthodox community. Just blocks from West Hollywood’s nightlife, the Orthodox community thrives next to the impure sights, sounds, and smells they encounter every day. But to sustain this life, as Tavory shows, is not simply a moral decision they make. To be Orthodox is to be constantly called into being. People are reminded of who they are as they are called upon by organizations, prayer quorums, the nods of strangers, whiffs of unkosher food floating through the street, or the rarer Anti-Semitic remarks. Again and again, they find themselves summoned both into social life and into their identity as Orthodox Jews. At the close of Tavory’s fascinating ethnography, we come away with a better understanding of the dynamics of social worlds, identity, interaction and self—not only in Beverly-La Brea, but in society at large.

From two experts in the field comes an accessible, how-to guide that will help researchers think more productively about the relation between theory and data at every stage of their work.In Data Analysis in Qualitative Research, Iddo Tavory and Stefan Timmermans provide a how-to guide filled with tricks of the trade for researchers who hope to take excellent qualitative data and transform it into powerful scholarship. In their previous book, Abductive Analysis: Theorizing Qualitative Research, Timmermans and Tavory offered a toolkit for innovative theorizing in the social sciences. In this companion, they go one step further to show how to uncover the surprising revelations that lie waiting in qualitative data—in sociology and beyond.  In this book, they lay out a series of tools designed to help both novice and expert scholars see and understand their data in surprising ways. Timmermans and Tavory show researchers how to “stack the deck” of qualitative research in favor of locating surprising findings that may lead to theoretical breakthroughs, whether by engaging with theory, discussing research strategies, or walking the reader through the process of coding data. From beginning to end of a research project, Data Analysis in Qualitative Research helps social scientists pinpoint the most promising paths to take in their approach.

From two experts in the field comes an accessible, how-to guide that will help researchers think more productively about the relation between theory and data at every stage of their work.In Data Analysis in Qualitative Research, Iddo Tavory and Stefan Timmermans provide a how-to guide filled with tricks of the trade for researchers who hope to take excellent qualitative data and transform it into powerful scholarship. In their previous book, Abductive Analysis: Theorizing Qualitative Research, Timmermans and Tavory offered a toolkit for innovative theorizing in the social sciences. In this companion, they go one step further to show how to uncover the surprising revelations that lie waiting in qualitative data—in sociology and beyond.  In this book, they lay out a series of tools designed to help both novice and expert scholars see and understand their data in surprising ways. Timmermans and Tavory show researchers how to “stack the deck” of qualitative research in favor of locating surprising findings that may lead to theoretical breakthroughs, whether by engaging with theory, discussing research strategies, or walking the reader through the process of coding data. From beginning to end of a research project, Data Analysis in Qualitative Research helps social scientists pinpoint the most promising paths to take in their approach.

A novel investigation of pro bono marketing and the relationship between goods, exploring the complex moral dimensions of philanthropic advertising.  The advertising industry may seem like one of the most craven manifestations of capitalism, turning consumption into a virtue. In Tangled Goods, authors Iddo Tavory, Sonia Prelat, and Shelly Ronen consider an important dimension of the advertising industry that appears to depart from the industry’s consumerist foundations: pro bono ad campaigns. Why is an industry known for biting cynicism and cutthroat competition also an industry in which people dedicate time and effort to “doing good”?  Interviewing over seventy advertising professionals and managers, the authors trace the complicated meanings of the good in these pro bono projects. Doing something altruistic, they show, often helps employees feel more at ease working for big pharma or corporate banks. Often these projects afford them greater creative leeway than they normally have, as well as the potential for greater recognition. While the authors uncover different motivations behind pro bono work, they are more interested in considering how various notions of the good shift, with different motivations and benefits rising to the surface at different moments. This book sheds new light on how goodness and prestige interact with personal and altruistic motivations to produce value for individuals and institutions and produces a novel theory of the relationship among goods: one of the most fraught questions in sociological theory.

A novel investigation of pro bono marketing and the relationship between goods, exploring the complex moral dimensions of philanthropic advertising.  The advertising industry may seem like one of the most craven manifestations of capitalism, turning consumption into a virtue. In Tangled Goods, authors Iddo Tavory, Sonia Prelat, and Shelly Ronen consider an important dimension of the advertising industry that appears to depart from the industry’s consumerist foundations: pro bono ad campaigns. Why is an industry known for biting cynicism and cutthroat competition also an industry in which people dedicate time and effort to “doing good”?  Interviewing over seventy advertising professionals and managers, the authors trace the complicated meanings of the good in these pro bono projects. Doing something altruistic, they show, often helps employees feel more at ease working for big pharma or corporate banks. Often these projects afford them greater creative leeway than they normally have, as well as the potential for greater recognition. While the authors uncover different motivations behind pro bono work, they are more interested in considering how various notions of the good shift, with different motivations and benefits rising to the surface at different moments. This book sheds new light on how goodness and prestige interact with personal and altruistic motivations to produce value for individuals and institutions and produces a novel theory of the relationship among goods: one of the most fraught questions in sociological theory.

Social scientists seek to develop systematic ways to understand how people make meaning and how the meanings they make shape them and the world in which they live. But how do we measure such processes? Measuring Culture is an essential point of entry for both those new to the field and those who are deeply immersed in the measurement of meaning. Written collectively by a team of leading qualitative and quantitative sociologists of culture, the book considers three common subjects of measurement—people, objects, and relationships—and then discusses how to pivot effectively between subjects and methods. Measuring Culture takes the reader on a tour of the state of the art in measuring meaning, from discussions of neuroscience to computational social science. It provides both the definitive introduction to the sociological literature on culture as well as a critical set of case studies for methods courses across the social sciences.