Immanuel Azaad Moonesar – författare

The Academy of International Business is a leading global association of scholars and specialists in the field of international business which was established in 1959. The focus of this book is to shed light on the real business management problems that MENA-based organizations face through teaching cases. The last few years have seen the world grappling with many challenges from persistent recession, environmental challenges, political instability and resource constraint management issues. Slowly but steadily, the centre of business gravity is moving eastwards. Emerging economies are proving promising business markets with large populations with future purchasing power and sources of FDI. The youthful human capital provides potential opportunities for innovation. MENA is strategically placed at the hub between East and West. The challenges and opportunities as two worlds collide - the developed west and the developing east bring a rich variety of perspectives of innovative solutions to business dilemmas. "Perspectives", our new section, has explorative thought pieces on trending topics. Cases include regional leaders at various stages of growth who are beginning to dominating global markets like Emirates airlines, the fastest growing global airline; Aramex PSJC, the only Arab company to be listed on the NASDAQ stock exchange; Americana Group (Kuwait Food Company), one of MENA's leading restaurant operations and manufacturing group of companies; and Lammtara Pictures, the first Middle Eastern company to produce 3D animations. Cases on international companies operating in MENA like General Electric, ranked 6th in the Fortune 500 list; PepsiCo, the 2nd largest global food and beverage company; Impression et Enregistrement des Resultats, a leading supplier of printing terminals and IT Solutions for the air transportation industry and GEA Group Aktiengesellschaft, one of the largest system providers for food and energy processes. The case contexts are varied: international business (cross-cultural, global value chain, standardization and adaptation); management strategy (culture, change, growth), marketing strategy (communication, packaging, service marketing, brand management), CSR & sustainability (like PPPs), and entrepreneurship (funding, growth cycles). AIB-MENA hopes that this book will spur more organizations and individuals to contribute to teaching and research. After all, the winds of changes are sweeping over the business world quickly and the sands of time are moving mountains.

Slowly but steadily, the geographic centre of business gravity is moving eastwards. Emerging economies are proving promising business markets with large populations that have strong future purchasing power. The youthful human capital provides potential opportunities for innovation. The MENA region is strategically placed at the hub between East and West. As the developed West and the developing East collide, the challenges and opportunities that arise bring a rich variety of perspectives of innovative solutions to business dilemmas. This set of cases in our 4th volume explores why and how some successful Indian entrepreneurs have relocated themselves to the UAE. It traces their entrepreneurial stories. Two cases are from the healthcare industry: Dr. B.R. Shetty is the founder of NMC Healthcare, UAE Exchange and Neo Pharma. Dr Azad Moopen is the founder of Aster DM Healthcare. This case traces the story of Yogesh Mehta who moved from Mumbai, Maharashtra to begin Petrochem Middle East.The book also documents the stories of a few women entrepreneurs, including Uma Ghosh Deshpande who carved a career for herself in the competitive UAE media production industry, and the Karla sisters who are on a quest to make the world disability friendly.

Public policy is a set of principles used to uphold the well-being of citizens. These principles are often unwritten and form the basis of social laws. This book focuses on 'unlocking the black box of UAE Public Policy'. It presents several cases that give an insight into the UAE leadership, the areas the government has prioritized and how these fold into UAE Vision 2021. Viewpoints on provoking topics by thought leaders like Her Excellency Sheikha Lubna bint Khalid Al Qasimi, UAE Cabinet Member and UAE Minister of State for Tolerance; Fadi Ghandour, Co-Founder and Vice Chairman of Aramex and Managing Partner, Wamda Capital and Christopher M. Schroeder, Venture Investor and Author.Under the leadership of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Prime Minister and Vice President of UAE and Ruler of Dubai, Dubai has grown from a tiny village by a creek to a globally recognized megapolis. Through these cases, you will get a glimpse of strategic decisions taken by His Highness Sheikh Mohammed and how these decisions taken by the UAE Government have led to the creation of one of the most connected cities and competitive countries in the world.The book is divided into six sections: Government leadership, national competitive advantage, social and sustainable development, national human capital development, entrepreneurship and government systems. The UAE 2021 Vision aims for UAE to be one of the top 10 countries in the world. The future focus for UAE is to increase competitiveness in foreign markets especially looking at trade, entrepreneurship and focusing on seven high-value adding innovation sectors like renewable energy, transport, education, health, technology, water, and space. One of the challenges this resource-rich country has had is moving away from oil dependency. By 2016, oil formed less than 30% of the UAE GDP, and the plan is to have a 20% dependency by 2021. The book covers a variety of cases that address many of these issues.This book can be used to teach public policy and help international industry leaders and academics understand the context of UAE and the role it plays in the global arena. This project is a series by the Academy of International Business - MENA chapter, supported by the Mohammed Bin Rashid School of Government, Dubai.For more information on AIB- MENA, go to:http://www.uowdubai.ac.ae/aib