Ines Müller – författare

Essay from the year 2014 in the subject Sport - Sport Economics, Sport Management, grade: 2, University of Applied Sciences Kufstein Tirol, language: English, abstract: The national hockey league was formed in 1917 in the United States. "e;The Original Six"e;, six teams which survived till 1943 in the league and were from that on the only teams until the late 1960s. From 1967 the teams doubled and from that moment new teams joined the league every year. In the 1990s the new teams positioned Hockey as entertainment, especially family entertainment. The teams added among other things cheerleaders and modern music. Furthermore a new management team was in charge of the NHL, including experienced marketing professionals, who worked before for the NBA and should give the hockey sport a new push.

Document from the year 2014 in the subject Tourism - Miscellaneous, grade: 2, University of Applied Sciences Kufstein Tirol, language: English, abstract: The text deals about the event venue "e;Schloss Schonbrunn"e;, located in Vienna, Austria. The principal focus of the paper is the "e;Tagungszentrum"e;, the conference centre, of the building. At first the paper describes the event venue itself. It will show a general description of the company and the building, where the conference centre positions itself on the market and to other competitors, its marketability, target groups and the current event portfolio. Afterwards the room layout and the facilities will be discussed. Furthermore a SWOT-Analyses will demonstrate the strengths, weaknesses, opportunities and threats of the venue. Due to these findings the challenges of the Management will be discussed. The following aim is to find solutions for the difficulties.