Ines Nee – författare

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2 produkter

1. 

   Managing Negative Word-of-Mouth on Social Media Platforms

   The Effect of Hotel Management Responses on Observers’ Purchase Intention

   Av Ines Nee

   Häftad, 2016

   566 kr

   Lägg i varukorg

   Ines Nee makes important key contributions to service recovery research by analyzing the effect of management response content towards negative online customer reviews on the observer’s purchase intention. This study is the first to provide a conceptual basis of observers’ behavioral reactions …

2. 

   Managing Negative Word-of-Mouth on Social Media Platforms

   The Effect of Hotel Management Responses on Observers’ Purchase Intention

   Av Ines Nee

   E-bok, 2016

   755 kr

   Lägg i varukorg

   Ines Nee makes important key contributions to service recovery research by analyzing the effect of management response content towards negative online customer reviews on the observer’s purchase intention. This study is the first to provide a conceptual basis of observers’ behavioral reactions …