Ingo Kohler – författare
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2 produkter
Consumer Engineering, 1920s-1970s
Marketing between Expert Planning and Consumer Responsiveness
Av Ingo Kohler, Gary Cross m. fl.
E-bok, 2019
1175 kr
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In the middle of the twentieth century, a new class of marketing expert emerged beyond the familiar ad men of Madison Avenue. Working as commercial designers, consumer psychologists, sales managers, and market researchers, these professionals were self-defined “consumer engineers,” and their rise …
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Marketing, Konsum und Produktbilder des Automobils nach dem Boom
Av Ingo Kohler
E-bok, 2018
1023 kr
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The book deals with the material culture of individual mass motorization in Germany since the 1960s. It asks how German and North-American car companies differed in their responses to the challenges of economic and social change, emerging public consumerism, and eco-criticism. The study not only …
