Iryna Bashynska – författare

Grounded in cutting-edge research, this book details how Employee Green Behaviour (EGB) can be categorised by type, task-relatedness, and level of influence. Central discussions illustrate strategic organisational actions fostering green behaviour, the intricate synergy of green human resource management, and the revolutionary role of AI in amplifying EGB. Ultimately, the book provides practical advice for professionals, and forward-thinking suggestions for future academic research.

Key industry decision makers such as managers, consultants, and executives will benefit from the included approaches to sustainability integration detailed within this book. It is additionally useful for researchers and scholars focusing on environmental management, organisational studies, business ethics and the UN Sustainable Development Goals.

Green Innovation in Central and Eastern Europe aims to explore the crucial role of green innovation in guiding organisations towards sustainable development amidst contemporary environmental challenges.

It comprehensively examines the concept of the green economy, highlighting its essential features and its significance in promoting organisational sustainability. The study delves into the global state of green economy development, analysing trends in renewable energy, circular economy practices, and green technology innovations. Additionally, it investigates the role of international organisations in supporting the green economy and its impact on global trade and business opportunities. The monograph also addresses strategic planning processes that enable enterprises to integrate sustainability goals into their business strategies, with a focus on social and environmental aspects. It evaluates recycling as a central component of the circular economy, considering its economic and environmental impacts, and underscores the importance of green leadership in fostering a sustainable organisational culture through ethical decision-making and environmental considerations.

The book will cater to a diverse audience, including professionals, researchers, policymakers, and business leaders committed to steering organisations towards sustainable development. It serves business executives and managers looking to integrate eco-conscious strategies within their organisations, researchers and academics in environmental science and business management, policymakers involved in crafting environmental policies, and environmental advocates seeking practical approaches to advance green initiatives. The content is particularly pertinent to professionals in the European Union and Central and Eastern European countries, with specific insights and case studies from Poland, Estonia, and Ukraine.