Isabella Poggi - Böcker

Social Influence, Power, and Multimodal Communication reveals how democratic leaders and dictators exploit multimodal communication to convince or seduce their audiences, using words, voice, gesture, face, gaze, and posture to boast about their merits or insult and ridicule rivals. Poggi and D'Errico explore questions such as what is charisma, and how do we perceive it in a leader? And how do politicians display their dominance over opponents, or discredit them in TV debates and social media? Starting from a sociocognitive model of social interaction, observational studies reveal the rhetoric of words, hands, and faces, explaining how to see beyond their literal meanings, while experimental studies test their uses and persuasive effects. The authors affirm that multimodality helps others to influence us through displays of dominance, and by undermining our power through comments, insults, irony, ridicule, and parody. The devices of social influence and its multimodal management are illuminated, giving readers insight into how people influence others’ lives by using body language and verbal communication, either explicitly or in subtle but inexorable ways. This fascinating text is a superb resource for students of psychology, communication, pragmatics, and political sciences, as well as for school teachers, politicians, spin doctors, active citizenship workers, and anyone seeking to understand how communicative power is managed, both in politics and everyday social contexts.

Social Influence, Power, and Multimodal Communication reveals how democratic leaders and dictators exploit multimodal communication to convince or seduce their audiences, using words, voice, gesture, face, gaze, and posture to boast about their merits or insult and ridicule rivals. Poggi and D'Errico explore questions such as what is charisma, and how do we perceive it in a leader? And how do politicians display their dominance over opponents, or discredit them in TV debates and social media? Starting from a sociocognitive model of social interaction, observational studies reveal the rhetoric of words, hands, and faces, explaining how to see beyond their literal meanings, while experimental studies test their uses and persuasive effects. The authors affirm that multimodality helps others to influence us through displays of dominance, and by undermining our power through comments, insults, irony, ridicule, and parody. The devices of social influence and its multimodal management are illuminated, giving readers insight into how people influence others’ lives by using body language and verbal communication, either explicitly or in subtle but inexorable ways. This fascinating text is a superb resource for students of psychology, communication, pragmatics, and political sciences, as well as for school teachers, politicians, spin doctors, active citizenship workers, and anyone seeking to understand how communicative power is managed, both in politics and everyday social contexts.

Verbal and nonverbal communicative acts mark the links within our discourse, help us to exchange turns and give backchannel in conversation. This book analyses the communicative system of gaze in depth, investigating its structure and functions the same way that words and gestures are studied, and shows how to do so by establishing a phonology, a morphology and a semantics of eye communication, before finally outlining a lexicon of gaze.Poggi provides a detailed semantic analysis of lexical items, highlights the role of gaze in multimodal communication, and illustrates its uses in everyday life, politics, education and musical performance. The meanings we communicate by gaze are intertwined with the multimodality of our communication, thus integrating, complementing, sometimes contradicting, whether deliberately or inadvertently, what we say with words or gestures.Starting from a robust theoretical framework, this book also provides an overview of the methods that can be exploited to study gaze, ranging from ethno-semantics to observation and simulation, and provides examples of their use.A timely and original contribution that is essential reading for advanced students, scholars and researchers of multimodal communication, pragmatics, social psychology and related areas.

Verbal and nonverbal communicative acts mark the links within our discourse, help us to exchange turns and give backchannel in conversation. This book analyses the communicative system of gaze in depth, investigating its structure and functions the same way that words and gestures are studied, and shows how to do so by establishing a phonology, a morphology and a semantics of eye communication, before finally outlining a lexicon of gaze.Poggi provides a detailed semantic analysis of lexical items, highlights the role of gaze in multimodal communication, and illustrates its uses in everyday life, politics, education and musical performance. The meanings we communicate by gaze are intertwined with the multimodality of our communication, thus integrating, complementing, sometimes contradicting, whether deliberately or inadvertently, what we say with words or gestures.Starting from a robust theoretical framework, this book also provides an overview of the methods that can be exploited to study gaze, ranging from ethno-semantics to observation and simulation, and provides examples of their use.A timely and original contribution that is essential reading for advanced students, scholars and researchers of multimodal communication, pragmatics, social psychology and related areas.

This book explores the use of technology to detect, predict and understand social cues, in order to analyze and prevent conflict. Traditional human sciences approaches are enriched with the latest developments in Social Signal Processing aimed at an automatic understanding of conflict and negotiation. Communication—both verbal and non-verbal, within the context of a conflict—is studied with the aim of promoting the use of intelligent machines that automatically measure and understand the escalation of conflict, and are able to manage it, in order to support the negotiation process. Particular attention is paid to the integration of human sciences findings with computational approaches, from the application of correct methodologies for the collection of valid data to the development of computational approaches inspired by research on verbal and multimodal communication.In the words of the trade unionist Pierre Carniti, "We should reevaluate conflict, since without conflict there is no social justice."With this in mind, this volume does not approach conflict simply as an obstacle to be overcome, but as a concept to be fully analyzed. The philosophical, linguistic and psychological aspects of conflict, once understood, can be used to promote conflict management as a means for change and social justice.

This book explores the use of technology to detect, predict and understand social cues, in order to analyze and prevent conflict. Traditional human sciences approaches are enriched with the latest developments in Social Signal Processing aimed at an automatic understanding of conflict and negotiation. Communication—both verbal and non-verbal, within the context of a conflict—is studied with the aim of promoting the use of intelligent machines that automatically measure and understand the escalation of conflict, and are able to manage it, in order to support the negotiation process. Particular attention is paid to the integration of human sciences findings with computational approaches, from the application of correct methodologies for the collection of valid data to the development of computational approaches inspired by research on verbal and multimodal communication.In the words of the trade unionist Pierre Carniti, "We should reevaluate conflict, since without conflict there is no social justice."With this in mind, this volume does not approach conflict simply as an obstacle to be overcome, but as a concept to be fully analyzed. The philosophical, linguistic and psychological aspects of conflict, once understood, can be used to promote conflict management as a means for change and social justice.