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4 produkter
4 produkter
1 879 kr
Skickas inom 5-8 vardagar
New products and new business development require innovative, creative marketing solutions in order to successfully differentiate them from competing products in the marketplace. This important book explores and elucidates the essence of creativity, with an emphasis on how to proceed with R&D activities strategically and how to connect them with successful products, services and commercialization. Using interesting, real case studies such as “Healthy Tea™” developed by Japan Coca-Cola, Inc., the recommendation engine “Teach Me Electronic Appliances”, and the development of various robots, the book uncovers the secret of successful marketing and shows how to develop and deploy new products and services on a sustainable basis. It will therefore appeal to both business practitioners as well as researchers and students interested in innovation and marketing issues.
Introduction To Knowledge Information Strategy, An: From Business Intelligence To Knowledge Sciences
Inbunden, Engelska, 2013
781 kr
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This book discusses the essence, concepts, techniques, and applications of business intelligence. It also explores different aspects of crisis management, knowledge management and knowledge sciences, the applications of business intelligence in contingencies and crises, environmental issues and group intelligence.The book is divided into three parts. The first part focuses on the significance of business intelligence, competition and intelligence, competitive information strategy, conflicts on patent issues, and the current state-of-the-art of business intelligence education in the US and France. The second part encompasses business intelligence and risk and crisis management, ecological issues and crisis management, business intelligence and knowledge management, and business intelligence as an organizational knowledge. The third part consists of case studies in business intelligence with special reference to the retail industry and the military arena. This part also focuses on applications of business intelligence.Finally, the book also envisages the future direction of knowledge information strategy. It will be of interest to students, academicians and people working in non-profit or non-government organizations.
1 845 kr
Skickas inom 3-6 vardagar
Corporate Strategy for Dramatic Productivity Surge deals with the very basics of productivity and cost performance — including abridgement of time, increase in speed, enhancement of capabilities, increase in sensitivity and precision, enhancement of efficiency and effectiveness, alteration of size, reduction of costs and increase in revenue, among others.This book consists of five parts — Introduction, Case Studies of Super Effects in Management Functions, Case Studies of Global Scale Super Effects Realized, Case Studies of Super Effects in Marketing Domains, and Conclusion: The Road to Realizing the Super Effect — featuring more than fifty successful cases of productivity surge or super effects, including risk-driven ones. Productivity surge herein means a dramatic reduction of costs, at least by one-tenth, while maintaining effectiveness or discontinuous increase in effectiveness by at least 10 times, while keeping the costs the same.Cases highlighted in the book are instrumental and valuable for the organizations worldwide to evaluate processes, avoid unnecessary failure and work towards future success.
Uncertainty And Catastrophe Management: The 2011 Great East Japan Earthquake And Beyond
Inbunden, Engelska, 2016
1 951 kr
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Natural disasters, instability in the finance and banking sector, widespread social protests, and other crisis situations have increasingly become the focus of public attention. With the growing visibility of such events, accelerated by the rise and proliferation of social media, the study of risk and crisis management in the Internet age is of vital importance.Uncertainty and Catastrophe Management is a clear and comprehensive guide to a variety of crises, and seeks to offer practical advice on how best to avoid them, minimize loss and damage once they have occurred, and how best to recover from these situations. The book examines 104 cases that run the gamut from natural disasters such as the 2011 Tōhoku earthquake and tsunami, to social movements like the Ukrainian protests in 2013, from the Syrian Electronic Army's cyber-attacks, to the reputational damage to firms in the wake of a corporate scandal.This book is a revised and expanded edition of Akira Ishikawa and Atsushi Tsujimoto's book, Risk and Crisis Management: 101 Cases, and explores a number of recent events. It draws on the expertise of the contributors to the volume to create a well-rounded book that will benefit professionals, academics, and the general public alike. In particular, safety professionals, public management professionals, CEOs, CIOs, students and researchers will appreciate its pragmatic approach to dealing with and recovering from crises in the interest of long-term survival and sustainability.