Israel D Nebenzahl – författare
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1 produkter
National Image & Competitive Advantages
The Theory & Practice of Place Branding
Av Eugene D Jaffe, Israel D Nebenzahl
Häftad, 2006
348 kr
Lägg i varukorg
Following the success of its predecessor, the second edition updates and broadens the scope from "country image" to "place branding". Many new studies have emerged since the first edition was published, and they are integrated in the new edition. The second edition is still aimed at three …
