Ivan L. Preston – författare
Visar alla böcker från författaren Ivan L. Preston. Handla med fri frakt och snabb leverans.
4 produkter
Tangled Web They Weave
Truth, Falsity and Advertisers
Inbunden, 1994
176 kr
Lägg i varukorg
The aim of this text is to demonstrate how advertising can better serve its audience. It points out that advertising is full of legal falsity, and argues that the problem with this falsity is not so much the bald lie, as it is the deception, and so calls for regulatory adjustment.
Great American Blow-up
Puffery in Advertising and Selling
Häftad, 1996
226 kr
Lägg i varukorg
This edition provides new examples of puffery and deceit in advertising. It examines in detail the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. It describes and assesses development in advertising from the mid-1970s to today.
