J. Blythman – författare
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1 produkter
Retail Marketing
Av J. Blythman, Gary Akehurst m. fl.
Inbunden, 2004
2578 kr
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First published in 2004, This collection explores the emerging and diverse world of retail marketing by tracing its development from the 1980s to the present day. The market-driven retail company shows concern for the customer throughout the organisation, throughout all functions and departments. …