J. Taggart - Böcker

This volume focuses on the European dimensions of international business and presents the work of leading international business scholars. Increasingly dominant views held about about globalization and universal modes of management are explored and challenged through three core themes: the European dimensions of human resource management, multinational subsidiary operations and emerging issues for the future of international business in Europe. Using new research data and fresh theoretical approaches, this book turns the spotlight on the processes of internationalization and Europeanization of business as global and local imperatives continue to compete, and introduces the comparative management paradigm as an approach that avoids the pitfalls of universalism in business and management models.

This eighth volume in the AIB series focuses on globalization and international business, and presents the work of leading international business scholars delivered at the 27th Academy of International Business conference at the University of Strathclyde. Contributions examine how the underlying characteristics of international business are changing as we move into early part of the 21st century. The three points of focus are: internationalization of small and medium sized enterprises and the growing occurrence of "born" internationalizers; the impact of culture, structure and technology on managing the multinational corporation; and the implementation of international strategy through the roles and activities of foreign subsidiaries. The book brings together an integrated set of research concepts and results to present some contrasting views about the nature and effects of globalization as the multinational continues to develop in the 21st century.

This eighth volume in the AIB series focuses on globalisation and international business, and presents the work of leading international business scholars delivered at the 27th Academy of International Business conference at the University of Strathclyde.