Jack Kapoor – författare

Authors Pride/Hughes/Kapoor believe that success is measured not only by the grade you receive in this course, but also by how the information in this book helps you build a foundation for a better life. That’s what FOUNDATIONS OF BUSINESS, 7E is all about. Updates highlight the specific challenges facing businesses and individuals, particularly following the global pandemic. The latest content, real examples and powerful new cases show you how to become a better employee, more informed consumer and successful business owner. You examine issues within the economy, business ownership, management, human resources, marketing, social media, e-commerce, management information systems, accounting and finance. You also learn how cultural diversity, ethics and social responsibility, small business and entrepreneurship and environmental concerns impact both the nation’s economy and you, as an individual consumer. MindTap and Infuse digital resources are also available.

PRODUCT ONLY AVAILABLE WITHIN CENGAGE UNLIMITED.

Ideal for users studying business and key practices, INTRODUCTION TO BUSINESS, 11E, International Edition is a best-selling introductory text featuring current, comprehensive survey of the functional areas of business: management, marketing, accounting, finance, and information technology. Core topics include ethics and social responsibility, small business concerns, and global issues. New coverage in this edition closely examines cutting-edge topics like the impact of the economic and political climate on business, green and socially responsible business, and sustainability. Increase student engagement and improve outcomes by incorporating one of our digital products into your course.

Personal Finance is designed to empower students to make informed decisions that can shape their financial future. The book provides essential knowledge on managing money, from budgeting and saving to investing and retirement planning. It emphasizes practical strategies for navigating challenges such as unexpected financial setbacks, economic crises, and life changes. With a focus on real-world applications, the text equips readers with the tools they need to plan for long-term financial security and make decisions that can improve their quality of life. Through clear explanations and relevant examples, Personal Finance helps students gain the confidence to take control of their financial well-being.

Focus on Personal Finance is a brief, 14-chapter text covering the critical topics in Personal Finance courses. Focus is designed and written to appeal to a range of ages, life situations, and financial literacy levels. The active approach of Focus empowers students to successfully make and execute a plan for their financial future. The text encourages students to understand their current financial situation and goals by putting them in writing for ongoing guidance and refinement throughout their lifetimes. Each section is strategically designed around actionable items tailored to students. The depth of a student’s engagement with the assessments, exercises, and accompanying worksheets directly correlates with the extent to which they uncover insights into their existing financial habits and discern strategies for enhancing them, thereby fostering a pathway to greater financial freedom.

Written by authors who have an extensive track record teaching the Introduction to Business course, the twelfth edition of this best-selling text features an up-to-date, comprehensive survey of the functional areas of business: management and organization, human resource management, marketing, information systems and accounting, and finance and investment. Core topics highlighted within these areas include ethics and social responsibility, small business concerns and entrepreneurship, and global issues. New coverage in this edition closely examines cutting-edge topics like the impact of social media on business, the economic crisis, green and socially responsible business, and sustainability. In addition to updating and revitalizing the content, the entire supplemental package has been revised so it is the most accessible and instructor and student friendly in the market.

Written by authors with an extensive track record in teaching business, the Europe, Middle East and Africa Edition of this bestselling volume features an up-to-date and comprehensive survey of the functional areas of business, including management, human resources, marketing, accounting, finance and investment. Brimming with real examples that address ethics and social responsibility, sustainable practice, small business and entrepreneurship, global issues, and the increasing role of social media, this landmark text provides an engaging and authoritative introduction to business.