Jack L. Nasar – författare

What meanings do buildings and places convey to the people who use and visit them? Too often, design competitions and signature architecture result in costly eyesores that do not work. How can sponsors and clients get more meaningful results? In answer to these questions, Dr Nasar, supported by riveting studies of competitions and Peter Eisenman's competition-winning design for the Wexner Center at the Ohio State University, suggests the use of pre-jury evaluation (PJE). He shows the potential value of this approach as well as visual quality programming for many kinds of environmental design for which the client wants to convey certain desirable meanings. The studies, from those specific to the Wexner Center to those covering the scope of history, point to an alternative method for shaping the visual form of buildings, places and cities.

How do people react to the visual character of their surroundings? What can planners do to improve the aesthetic quality of these surroundings? Too often in environmental design is misunderstood as only a minor concern, dependent on volatile taste and thus undefinable. Yet a substantial body of research indicates the importance of visual quality in the environment to the public and has uncovered systematic patterns of human response to visual attributes of the built environment. With information on the subject normally scattered between disciplines, this book provides a vital service in bringing together classic and new contributions by distinguished workers in the field.

What meanings do buildings and places convey to the people who use and visit them? Too often, design competitions and signature architecture result in costly eyesores that do not work. How can sponsors and clients get more meaningful results? In answer to these questions, Dr Nasar, supported by riveting studies of competitions and Peter Eisenman's competition-winning design for the Wexner Center at the Ohio State University, suggests the use of pre-jury evaluation (PJE). He shows the potential value of this approach as well as visual quality programming for many kinds of environmental design for which the client wants to convey certain desirable meanings. The studies, from those specific to the Wexner Center to those covering the scope of history, point to an alternative method for shaping the visual form of buildings, places and cities.

In 1960, Kevin Lynch wrote The Image of the City, which transformed the way design professionals and social scientists dealt with the urban form and design. The Evaluative Image of the City follows the work of Lynch and further explores the role of human evaluations of the cityscape. This book describes how to assess, plan, and design the appearance of cities to please inhabitants. It presents a series of studies on evaluative images, discusses methodologies, findings, and applications to design and planning at various stages. Urban designers and planners, architects, business people, and the general public will find this book a valuable guide for improving the image of their surroundings.