Jacques Horovitz – författare
Visar alla böcker från författaren Jacques Horovitz. Handla med fri frakt och snabb leverans.
2 produkter
Beyond Traditional Marketing
Innovations in Marketing Practice
Av Kamran Kashani, Jean-Pierre Jeannet m. fl.
Häftad, 2005
610 kr
Lägg i varukorg
This book aims to be what every marketing manager needs to know about marketing in today?s competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the ?classic? literature where innovations in practice had moved ahead of the discipline at an academic …
Beyond Traditional Marketing
Innovations in Marketing Practice
Av John Walsh, Dominique Turpin m. fl.
E-bok, 2005
705 kr
Lägg i varukorg
This book aims to be what every marketing manager needs to know about marketing in today?s competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the ?classic? literature where innovations in practice had moved ahead of the discipline at an academic …