Jacques Nantel – författare
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Applying Social Cognition to Consumer-Focused Strategy
Av Jacques Nantel, Paul M. Herr m. fl.
E-bok, 2006
673 kr
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Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important recent developments at the interface of social cognition and marketing, and develops integrative …