Jadranka Švarc – författare

The current wave of digitalization coupled with AI represents a new technological revolution demanding a complex interplay of technological advances, new organizational and management structures, education, and considerations of ethical and cultural principles. Contributing authors expand on existing understandings of this nexus by examining the concepts of digital business models and entrepreneurship as well as value creation processes and policy perspectives. Particular focus is placed on the relationship between sustainable development goals (SDGs) and digital technologies. Ultimately, this forward-thinking book highlights the relationship between digitalization and AI and its impact on key areas such as electric vehicles, healthcare, and innovation.

This book is a fundamental resource for students and academics in science and technology studies, international business, entrepreneurship, the economics of innovation, and information systems. Its in-depth analysis of digital technologies and AI systems will also be of benefit to professionals working in business and management and the technology industries.

This book considers how an entrepreneurial university can improve the social and economic development of countries which are technologically underdeveloped, exploring university models in two moderately innovative countries: Spain and Croatia.