James Best – författare

Fluvial-Tidal Sedimentology provides information on the 'Tidal-Fluvial Transition', the transition zone between river and tidal environments, and includes contributions that address some of the most fundamental research questions, including how the morphology of the tidal-fluvial transition zone evolves over short (days) and long (decadal) time periods and for different tidal and fluvial regimes, the structure of the river flow as it varies in its magnitude over tidal currents and how this changes at the mixing interface between fresh and saline water and at the turbidity maximum, the role of suspended sediment in controlling bathymetric change and bar growth and the role of fine-grained sediment (muds and flocs), whether it is possible to differentiate between 'fluvial' and 'tidally' influenced bedforms as preserved in bars and within the adjacent floodplain and what are the diagnostic sedimentary facies of tidal-fluvial deposits and how are these different from 'pure' fluvial and tidal deposits, amongst other topics.

The book presents the latest research on the processes and deposits of the tidal-fluvial transition, documenting recent major field programs that have quantified the flow, sediment transport, and bed morphology in tidal-fluvial zones. It uses description of contemporary environments and ancient outcrop analogues to characterize the facies change through the tidal-fluvial transition.

Presents the latest outcomes from recent, large, integrated field programs in estuaries around the world Gives detailed field descriptions (outcrop, borehole, core, contemporary sediments) of tidal-fluvial deposits Accesses new models and validation datasets for estuarine processes and deposits Presents descriptions of contemporary environments and ancient outcrop analogues to characterize the facies change through the tidal-fluvial transition

Strengthen your advertising strategy by learning how to develop, protect and apply brand trust in an evolving media landscape.Trusted Advertising is a practical guide for mid-career marketers, agency professionals and brand leaders who want to build credibility, apply evidence-based principles and deliver campaigns that drive long-term consumer trust. As advertising faces declining confidence and rising complexity, this book provides a roadmap to optimize creative effectiveness and improve decision making across channels.Drawing on the latest research and insights from organizations including Google, WPP and the Advertising Standards Authority, authors Matt Bourn and James Best outline how trust is created, measured and maintained in modern advertising ecosystems. Through detailed chapters, actionable tools and real-world examples from McDonald's, Tesco, Specsavers and more, the book shows how trusted communication can elevate campaign performance and strengthen brand equity.You'll learn how to:- Apply trust-building principles to improve creative strategy and execution- Implement frameworks for managing trust across media, platforms and influencer partnerships- Develop strategies to optimize campaign transparency, consistency and audience engagement- Understand the role of Gen AI, tech platforms and regulation in shaping trusted advertising- Use real-world case examples to guide decision making and strengthen professional credibilityWith a blend of strategic insight and hands-on guidance, Trusted Advertising helps you develop the skills and confidence to implement campaigns that perform today and build resilient, trusted brands for the future.Themes include: advertising strategy, brand trust, creative effectiveness, media planning, influencer marketing, AI and regulation

Strengthen your advertising strategy by learning how to develop, protect and apply brand trust in an evolving media landscape.Trusted Advertising is a practical guide for mid-career marketers, agency professionals and brand leaders who want to build credibility, apply evidence-based principles and deliver campaigns that drive long-term consumer trust. As advertising faces declining confidence and rising complexity, this book provides a roadmap to optimize creative effectiveness and improve decision making across channels.Drawing on the latest research and insights from organizations including Google, WPP and the Advertising Standards Authority, authors Matt Bourn and James Best outline how trust is created, measured and maintained in modern advertising ecosystems. Through detailed chapters, actionable tools and real-world examples from McDonald's, Tesco, Specsavers and more, the book shows how trusted communication can elevate campaign performance and strengthen brand equity.You'll learn how to:- Apply trust-building principles to improve creative strategy and execution- Implement frameworks for managing trust across media, platforms and influencer partnerships- Develop strategies to optimize campaign transparency, consistency and audience engagement- Understand the role of Gen AI, tech platforms and regulation in shaping trusted advertising- Use real-world case examples to guide decision making and strengthen professional credibilityWith a blend of strategic insight and hands-on guidance, Trusted Advertising helps you develop the skills and confidence to implement campaigns that perform today and build resilient, trusted brands for the future.Themes include: advertising strategy, brand trust, creative effectiveness, media planning, influencer marketing, AI and regulation