James Brander – författare

For courses in Managerial Economics.

A Problem-based Approach that Uses Modern Theories and Real-world Examples

Managerial Economics and Strategy uses real-­world issues and examples to illustrate how economic principles impact business decisions. Emphases on agency and contract theory, managerial behavioral economics, game theory, and pricing are especially valuable to future managers. In-text examples and boxed mini­-cases use actual data to illustrate the use of basic economic models, while Q&As pose important managerial or economic problems and demonstrate a step-by-step approach to solving them.

The Second Edition has been fully revised and updated to reflect new supply-and-demand curves and include discussions of corporate social responsibility, opportunistic behavior, and innovation. It also features new learning objectives, examples, end-of-chapter questions, and spreadsheet exercises.

Also available with MyEconLab®

MyEconLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

NOTE: You are purchasing a standalone product; MyEconLab does not come packaged with this content.

If you would like to purchase both the physical text and MyEconLab search for:

0134472551 / 9780134472553 Managerial Economics and Strategy Plus MyEconLab with Pearson eText -- Access Card Package

Package consists of:

0134167872 / 9780134167879 Managerial Economics and Strategy 013416976X / 9780134169767 MyEconLab with Pearson eText -- Access Card -- for Managerial Economics and Strategy

For courses in Managerial Economics. This package includes MyEconLab(R) A Problem-based Approach that Uses Modern Theories and Real-world Examples Managerial Economics and Strategy uses real--world issues and examples to illustrate how economic principles impact business decisions. Emphases on agency and contract theory, managerial behavioral economics, game theory, and pricing are especially valuable to future managers. In-text examples and boxed mini--cases use actual data to illustrate the use of basic economic models, while Q&As pose important managerial or economic problems and demonstrate a step-by-step approach to solving them. The Second Edition has been fully revised and updated to reflect new supply-and-demand curves and include discussions of corporate social responsibility, opportunistic behavior, and innovation. It also features new learning objectives, examples, end-of-chapter questions, and spreadsheet exercises. This package includes MyEconLab, an online homework, tutorial, and assessment program designed to work with this text to personalize learning and improve results.With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. MyEconLab should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson representative for more information.

For managerial economics courses.

Problem-based learning based on real market data

Managerial Economics and Strategy shows how managers can use modern economic theories to address issues they’ll encounter on the job. The authors emphasize problem-solving, together with real-world issues and examples, knowing, from their own teaching experience, that this is often how students learn best.

The heavily revised 4th Edition includes many new worked problems, explanations and end-of-chapter questions. New topics are captured in both text and problems, including the expanding role of the digital economy and the ever-evolving economics of health care.

For managerial economics courses.

Problem-based learning based on real market data

Managerial Economics and Strategy shows how managers can use modern economic theories to address issues they’ll encounter on the job. The authors emphasize problem-solving, together with real-world issues and examples, knowing, from their own teaching experience, that this is often how students learn best.

The heavily revised 4th Edition includes many new worked problems, explanations and end-of-chapter questions. New topics are captured in both text and problems, including the expanding role of the digital economy and the ever-evolving economics of health care.