James Burrow – författare
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13 produkter
13 produkter
Inbunden, Engelska, 2020
1 452 kr
Skickas inom 5-8 vardagar
In Burrow’s MARKETING, 5E students learn how current marketing technologies and practices relate to their personal goals and future careers. Students will be able to recognize effective marketing applications to create strategic plans for a large variety of business endeavors. This update maintains the hallmark integrated marketing approach seen in previous editions as students learn the foundations and functions needed to successfully market goods, services, and ideas to consumers. Professional development, customer service, and digital marketing strategies including social media are presented as key marketing skills for success. Emphasis on the Career Clusters, DECA Performance Indicators, and real-world applications highlight how these skills can be used in everyday life and future careers. While students study business, economics, selling, human relations, communications, logistics, promotion, product planning, and pricing, they also understand why marketing is crucial across all business operations.MindTap is the online solution for CTE courses that includes the full, interactive eBook, annotation and study tools, media, auto-graded assessment, data analytics, and more. MindTap for Marketing, 5th edition includes additional timely features such as examples of advertisements, stats and facts, digital marketing strategies, internet research activities, and case studies that will be updated in between editions to keep your course current in this innovative industry
Inbunden, Engelska, 2022
431 kr
Skickas inom 5-8 vardagar
333 kr
Skickas inom 5-8 vardagar
Inbunden, Engelska, 2023
482 kr
Skickas inom 5-8 vardagar
469 kr
Skickas inom 5-8 vardagar
Häftad, Engelska, 2023
372 kr
Skickas inom 5-8 vardagar
359 kr
Skickas inom 5-8 vardagar
Häftad, Engelska, 2010
212 kr
Skickas inom 5-8 vardagar
Inbunden, Engelska, 2016
1 259 kr
Skickas inom 5-8 vardagar
BUSINESS MANAGEMENT 14E is designed for more advanced high school business courses, going beyond the intro to business class. With the focus shifted to business management, this text approaches business operations from the entrepreneurial and management perspective. Finance, marketing, and human resources are some of the topics explored. This text combines concepts with a strong lesson-based instructional design, weaving in research opportunities, creative methods of assessment, interesting real-world features, mathematical calculations, case studies and academic connections. The introductory chapter provides an overview of management, discusses the history of management, and compares management approaches and philosophies. Another chapter focuses on data analysis and decision-making, demonstrating the importance of math, statistics, and quantitative decision-making.BUSINESS MANAGEMENT 14E provides business management concepts and principles in a realistic, investigative, and enriching manner. All the functions of business management are covered extensively, including the use of technology and communication as tools of business. Students will enjoy exploring the global dimension of business and possible career opportunities as this text brings the world of business to your class.
Inbunden, Engelska, 2018
320 kr
Skickas inom 5-8 vardagar
Inbunden, Engelska, 2015
1 466 kr
Tillfälligt slut
MARKETING 4E introduces you to the foundations and functions needed to successfully market goods, services and ideas to consumers. While you study business foundations, economics, selling, human relations, communications, logistics, promotion, product planning, and pricing, you will also see marketing as a career choice from a "big picture" perspective. Because most marketing programs have active DECA memberships, there is a strong correlation of content to DECA's performance indicators.
Häftad, Engelska, 2015
489 kr
Tillfälligt slut
The Activities and Study Guide offers additional quizzing and applications for each chapter to help students master the concepts presented.
Häftad, Engelska, 2016
695 kr
Tillfälligt slut
When students need to review chapter material, the supplemental Student Activities Guide provides a pen-and-paper method. Using objective questions and activities, students can prepare for classroom instruction or review for quizzes and chapter tests.