James U. McNeal – författare

Visar alla böcker från författaren James U. McNeal. Handla med fri frakt och snabb leverans.

2 produkter

1. 

   Kids as Customers

   A Handbook of Marketing to Children

   Av James U. McNeal

   Inbunden, 1992

   1031 kr

   Lägg i varukorg

   No descriptive material is available for this title.

2. 

   Advertising to Children in China

   Av Kara Chan, James U. McNeal

   Inbunden, 2004

   371 kr

   Lägg i varukorg

   This book is about children and advertising in China, the country with the largest children population in the world. As China rapidly becomes a market-driven economy, and it's one-child-per-family policy spreads throughout society and repositions children as focal points of family life, effective …