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Jamie Burton – författare

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1 produkter

  1. John J. Murphy, Jamie Burton, Robin Gleaves, Jan Kitshoff - Converting Customer Value, Inbunden. Tillgänglighet: Lägg i varukorg

    Converting Customer Value

    From Retention to Profit

    Av John J. Murphy, Jamie Burton m. fl.

    Inbunden, 2005

    627 kr

    Lägg i varukorg

    A company exists to make profit, and everything it does is a step towards that goal. Many firms are trying to get closer to their customers, but few realise how crucial this is to corporate value. Indeed, the long-term value of a company is perhaps best described as the sum of future profits from …