Jamin Pelkey – författare

The X figure is ubiquitous in contemporary culture, but attempts to explain our fixation with X are rare.This book argues that the origins and meanings of X go far beyond alphabets and archetypes to remembered feelings of body movements — movements best typified in the performance of “spread-eagle” as a posture or gesture. These body memories are then projected onto other patterns and dynamics to help us make sense of the world. The argument is accomplished using a blend of insights from linguistic anthropology, cognitive linguistics, rhetoric culture and process semiotics to bring together revealing clues from languages, cultures and thinkers around the world.Chief among the uses and experiences of X are its tendencies to involve us in surprising reversals and blends. In ancient times the X-pattern was discussed as “chiasmus”, a figure which, according to Maurice Merleau-Ponty, informs the most basic elements of our bodily experience, calling into question polarized dichotomies such as subject versus object. Pushed to extremes, presumed opposites like these tend to reverse suddenly. Likewise, blended experiences of our bodily extremities — arms and legs, toes and fingers, hands and feet — provide a plausible source of grounding for unique human abilities like analogy and double-scope conceptual integration. The book illustrates these dynamics by drawing attention to uses of X in history, prehistory and daily life, from sports and advertising to world mythology and languages around the world.The Semiotics of X is the first step towards developing a larger argument on the important but neglected role that chiasmus plays in cognition. It aims to inspire continued exploration on the figure, with the full expectation that chiasmus will become for the 21st century what metaphor became for the 20th century: a revolution in thinking about the way we think.

Bloomsbury Semiotics offers a state-of-the-art overview of the entire field of semiotics by revealing its influence on a wide range of disciplinary perspectives. With four volumes spanning theory, method and practice across the disciplines, this definitive reference work emphasizes and strengthens common bonds shared across intellectual cultures, and facilitates the discovery and recovery of meaning across fields. It comprises: Volume 1: History and SemiosisVolume 2: Semiotics in the Natural and Technical SciencesVolume 3: Semiotics in the Arts and Social SciencesVolume 4: Semiotic MovementsWritten by leading international experts, the chapters provide comprehensive overviews of the history and status of semiotic inquiry across a diverse range of traditions and disciplines. Together, they highlight key contemporary developments and debates along with ongoing research priorities. Providing the most comprehensive and united overview of the field, Bloomsbury Semiotics enables anyone, from students to seasoned practitioners, to better understand and benefit from semiotic insight and how it relates to their own area of study or research.Volume 1: History and Semiosis provides a general and historical orientation to semiotic traditions and their methodologies, followed by an in-depth overview of critical issues in the study of sign systems and semiosis. It ends with an exploration of issues of sign classification and practical application, setting the scene for the remaining volumes.

Bloomsbury Semiotics offers a state-of-the-art overview of the entire field of semiotics by revealing its influence on a wide range of disciplinary perspectives. With four volumes spanning theory, method and practice across the disciplines, this definitive reference work emphasizes and strengthens common bonds shared across intellectual cultures, and facilitates the discovery and recovery of meaning across fields. It comprises: Volume 1: History and SemiosisVolume 2: Semiotics in the Natural and Technical SciencesVolume 3: Semiotics in the Arts and Social SciencesVolume 4: Semiotic MovementsWritten by leading international experts, the chapters provide comprehensive overviews of the history and status of semiotic inquiry across a diverse range of traditions and disciplines. Together, they highlight key contemporary developments and debates along with ongoing research priorities. Providing the most comprehensive and united overview of the field, Bloomsbury Semiotics enables anyone, from students to seasoned practitioners, to better understand and benefit from semiotic insight and how it relates to their own area of study or research.Volume 1: History and Semiosis provides a general and historical orientation to semiotic traditions and their methodologies, followed by an in-depth overview of critical issues in the study of sign systems and semiosis. It ends with an exploration of issues of sign classification and practical application, setting the scene for the remaining volumes.

Bloomsbury Semiotics offers a state-of-the-art overview of the entire field of semiotics by revealing its influence on a wide range of disciplinary perspectives. With four volumes spanning theory, method and practice across the disciplines, this definitive reference work emphasizes and strengthens common bonds shared across intellectual cultures, and facilitates the discovery and recovery of meaning across fields. It comprises: Volume 1: History and SemiosisVolume 2: Semiotics in the Natural and Technical SciencesVolume 3: Semiotics in the Arts and Social SciencesVolume 4: Semiotic MovementsWritten by leading international experts, the chapters provide comprehensive overviews of the history and status of semiotic inquiry across a diverse range of traditions and disciplines. Together, they highlight key contemporary developments and debates along with ongoing research priorities. Providing the most comprehensive and united overview of the field, Bloomsbury Semiotics enables anyone, from students to seasoned practitioners, to better understand and benefit from semiotic insight and how it relates to their own area of study or research.Volume 1: History and Semiosis provides a general and historical orientation to semiotic traditions and their methodologies, followed by an in-depth overview of critical issues in the study of sign systems and semiosis. It ends with an exploration of issues of sign classification and practical application, setting the scene for the remaining volumes.

Bloomsbury Semiotics offers a state-of-the-art overview of the entire field of semiotics by revealing its influence on a wide range of disciplinary perspectives. With four volumes spanning theory, method and practice across the disciplines, this definitive reference work emphasizes and strengthens common bonds shared across intellectual cultures, and facilitates the discovery and recovery of meaning across fields. It comprises: Volume 1: History and SemiosisVolume 2: Semiotics in the Natural and Technical SciencesVolume 3: Semiotics in the Arts and Social SciencesVolume 4: Semiotic MovementsWritten by leading international experts, the chapters provide comprehensive overviews of the history and status of semiotic inquiry across a diverse range of traditions and disciplines. Together, they highlight key contemporary developments and debates along with ongoing research priorities. Providing the most comprehensive and united overview of the field, Bloomsbury Semiotics enables anyone, from students to seasoned practitioners, to better understand and benefit from semiotic insight and how it relates to their own area of study or research.Volume 2: Semiotics in the Natural and Technical Sciences presents the state-of-the art in semiotic approaches to disciplines ranging from mathematics and biology to neuroscience and medicine, from evolutionary linguistics and animal behaviour studies to computing, finance, law, architecture, and design. Each chapter casts a vision for future research priorities, unanswered questions, and fresh openings for semiotic participation in these and related fields.

Bloomsbury Semiotics offers a state-of-the-art overview of the entire field of semiotics by revealing its influence on a wide range of disciplinary perspectives. With four volumes spanning theory, method and practice across the disciplines, this definitive reference work emphasizes and strengthens common bonds shared across intellectual cultures, and facilitates the discovery and recovery of meaning across fields. It comprises: Volume 1: History and SemiosisVolume 2: Semiotics in the Natural and Technical SciencesVolume 3: Semiotics in the Arts and Social SciencesVolume 4: Semiotic MovementsWritten by leading international experts, the chapters provide comprehensive overviews of the history and status of semiotic inquiry across a diverse range of traditions and disciplines. Together, they highlight key contemporary developments and debates along with ongoing research priorities. Providing the most comprehensive and united overview of the field, Bloomsbury Semiotics enables anyone, from students to seasoned practitioners, to better understand and benefit from semiotic insight and how it relates to their own area of study or research.Volume 2: Semiotics in the Natural and Technical Sciences presents the state-of-the art in semiotic approaches to disciplines ranging from mathematics and biology to neuroscience and medicine, from evolutionary linguistics and animal behaviour studies to computing, finance, law, architecture, and design. Each chapter casts a vision for future research priorities, unanswered questions, and fresh openings for semiotic participation in these and related fields.

Bloomsbury Semiotics offers a state-of-the-art overview of the entire field of semiotics by revealing its influence on a wide range of disciplinary perspectives. With four volumes spanning theory, method and practice across the disciplines, this definitive reference work emphasizes and strengthens common bonds shared across intellectual cultures, and facilitates the discovery and recovery of meaning across fields. It comprises: Volume 1: History and SemiosisVolume 2: Semiotics in the Natural and Technical SciencesVolume 3: Semiotics in the Arts and Social SciencesVolume 4: Semiotic MovementsWritten by leading international experts, the chapters provide comprehensive overviews of the history and status of semiotic inquiry across a diverse range of traditions and disciplines. Together, they highlight key contemporary developments and debates along with ongoing research priorities. Providing the most comprehensive and united overview of the field, Bloomsbury Semiotics enables anyone, from students to seasoned practitioners, to better understand and benefit from semiotic insight and how it relates to their own area of study or research.Volume 2: Semiotics in the Natural and Technical Sciences presents the state-of-the art in semiotic approaches to disciplines ranging from mathematics and biology to neuroscience and medicine, from evolutionary linguistics and animal behaviour studies to computing, finance, law, architecture, and design. Each chapter casts a vision for future research priorities, unanswered questions, and fresh openings for semiotic participation in these and related fields.

Bloomsbury Semiotics offers a state-of-the-art overview of the entire field of semiotics by revealing its influence on a wide range of disciplinary perspectives. With four volumes spanning theory, method and practice across the disciplines, this definitive reference work emphasizes and strengthens common bonds shared across intellectual cultures, and facilitates the discovery and recovery of meaning across fields. It comprises: Volume 1: History and SemiosisVolume 2: Semiotics in the Natural and Technical SciencesVolume 3: Semiotics in the Arts and Social SciencesVolume 4: Semiotic MovementsWritten by leading international experts, the chapters provide comprehensive overviews of the history and status of semiotic inquiry across a diverse range of traditions and disciplines. Together, they highlight key contemporary developments and debates along with ongoing research priorities. Providing the most comprehensive and united overview of the field, Bloomsbury Semiotics enables anyone, from students to seasoned practitioners, to better understand and benefit from semiotic insight and how it relates to their own area of study or research.Volume 3: Semiotics in the Arts and Social Sciences presents the state-of-the art in semiotic approaches to disciplines ranging from philosophy and anthropology to history and archaeology, from sociology and religious studies to music, dance, rhetoric, literature, and structural linguistics. Each chapter goes casts a vision for future research priorities, unanswered questions, and fresh openings for semiotic participation in these and related fields.

Bloomsbury Semiotics offers a state-of-the-art overview of the entire field of semiotics by revealing its influence on a wide range of disciplinary perspectives. With four volumes spanning theory, method and practice across the disciplines, this definitive reference work emphasizes and strengthens common bonds shared across intellectual cultures, and facilitates the discovery and recovery of meaning across fields. It comprises: Volume 1: History and SemiosisVolume 2: Semiotics in the Natural and Technical SciencesVolume 3: Semiotics in the Arts and Social SciencesVolume 4: Semiotic MovementsWritten by leading international experts, the chapters provide comprehensive overviews of the history and status of semiotic inquiry across a diverse range of traditions and disciplines. Together, they highlight key contemporary developments and debates along with ongoing research priorities. Providing the most comprehensive and united overview of the field, Bloomsbury Semiotics enables anyone, from students to seasoned practitioners, to better understand and benefit from semiotic insight and how it relates to their own area of study or research.Volume 3: Semiotics in the Arts and Social Sciences presents the state-of-the art in semiotic approaches to disciplines ranging from philosophy and anthropology to history and archaeology, from sociology and religious studies to music, dance, rhetoric, literature, and structural linguistics. Each chapter goes casts a vision for future research priorities, unanswered questions, and fresh openings for semiotic participation in these and related fields.

Bloomsbury Semiotics offers a state-of-the-art overview of the entire field of semiotics by revealing its influence on a wide range of disciplinary perspectives. With four volumes spanning theory, method and practice across the disciplines, this definitive reference work emphasizes and strengthens common bonds shared across intellectual cultures, and facilitates the discovery and recovery of meaning across fields. It comprises: Volume 1: History and SemiosisVolume 2: Semiotics in the Natural and Technical SciencesVolume 3: Semiotics in the Arts and Social SciencesVolume 4: Semiotic MovementsWritten by leading international experts, the chapters provide comprehensive overviews of the history and status of semiotic inquiry across a diverse range of traditions and disciplines. Together, they highlight key contemporary developments and debates along with ongoing research priorities. Providing the most comprehensive and united overview of the field, Bloomsbury Semiotics enables anyone, from students to seasoned practitioners, to better understand and benefit from semiotic insight and how it relates to their own area of study or research.Volume 3: Semiotics in the Arts and Social Sciences presents the state-of-the art in semiotic approaches to disciplines ranging from philosophy and anthropology to history and archaeology, from sociology and religious studies to music, dance, rhetoric, literature, and structural linguistics. Each chapter goes casts a vision for future research priorities, unanswered questions, and fresh openings for semiotic participation in these and related fields.

Bloomsbury Semiotics offers a state-of-the-art overview of the entire field of semiotics by revealing its influence on a wide range of disciplinary perspectives. With four volumes spanning theory, method and practice across the disciplines, this definitive reference work emphasizes and strengthens common bonds shared across intellectual cultures, and facilitates the discovery and recovery of meaning across fields. It comprises: Volume 1: History and SemiosisVolume 2: Semiotics in the Natural and Technical SciencesVolume 3: Semiotics in the Arts and Social SciencesVolume 4: Semiotic MovementsWritten by leading international experts, the chapters provide comprehensive overviews of the history and status of semiotic inquiry across a diverse range of traditions and disciplines. Together, they highlight key contemporary developments and debates along with ongoing research priorities. Providing the most comprehensive and united overview of the field, Bloomsbury Semiotics enables anyone, from students to seasoned practitioners, to better understand and benefit from semiotic insight and how it relates to their own area of study or research.Volume 4: Semiotic Movements explores relationships between semiotics and closely related contemporary movements, strengthening the dialogue and collaboration between them. The movements examined include communication theory, systems theory, digital humanities, phenomenology, translation studies, multimodality studies, cognitive linguistics, and cognitive science.

Bloomsbury Semiotics offers a state-of-the-art overview of the entire field of semiotics by revealing its influence on a wide range of disciplinary perspectives. With four volumes spanning theory, method and practice across the disciplines, this definitive reference work emphasizes and strengthens common bonds shared across intellectual cultures, and facilitates the discovery and recovery of meaning across fields. It comprises: Volume 1: History and SemiosisVolume 2: Semiotics in the Natural and Technical SciencesVolume 3: Semiotics in the Arts and Social SciencesVolume 4: Semiotic MovementsWritten by leading international experts, the chapters provide comprehensive overviews of the history and status of semiotic inquiry across a diverse range of traditions and disciplines. Together, they highlight key contemporary developments and debates along with ongoing research priorities. Providing the most comprehensive and united overview of the field, Bloomsbury Semiotics enables anyone, from students to seasoned practitioners, to better understand and benefit from semiotic insight and how it relates to their own area of study or research.Volume 4: Semiotic Movements explores relationships between semiotics and closely related contemporary movements, strengthening the dialogue and collaboration between them. The movements examined include communication theory, systems theory, digital humanities, phenomenology, translation studies, multimodality studies, cognitive linguistics, and cognitive science.

Bloomsbury Semiotics offers a state-of-the-art overview of the entire field of semiotics by revealing its influence on a wide range of disciplinary perspectives. With four volumes spanning theory, method and practice across the disciplines, this definitive reference work emphasizes and strengthens common bonds shared across intellectual cultures, and facilitates the discovery and recovery of meaning across fields. It comprises: Volume 1: History and SemiosisVolume 2: Semiotics in the Natural and Technical SciencesVolume 3: Semiotics in the Arts and Social SciencesVolume 4: Semiotic MovementsWritten by leading international experts, the chapters provide comprehensive overviews of the history and status of semiotic inquiry across a diverse range of traditions and disciplines. Together, they highlight key contemporary developments and debates along with ongoing research priorities. Providing the most comprehensive and united overview of the field, Bloomsbury Semiotics enables anyone, from students to seasoned practitioners, to better understand and benefit from semiotic insight and how it relates to their own area of study or research.Volume 4: Semiotic Movements explores relationships between semiotics and closely related contemporary movements, strengthening the dialogue and collaboration between them. The movements examined include communication theory, systems theory, digital humanities, phenomenology, translation studies, multimodality studies, cognitive linguistics, and cognitive science.

Bloomsbury Semiotics offers a state-of-the-art overview of the entire field of semiotics by revealing its influence on a wide range of disciplinary perspectives. With four volumes spanning theory, method and practice across the disciplines, this definitive reference work emphasizes and strengthens common bonds shared across intellectual cultures, and facilitates the discovery and recovery of meaning across fields. It comprises:Volume 1: History and SemiosisVolume 2: Semiotics in the Natural and Technical SciencesVolume 3: Semiotics in the Arts and Social SciencesVolume 4: Semiotic MovementsWritten by leading international experts, the chapters provide comprehensive overviews of the history and status of semiotic inquiry across a diverse range of traditions and disciplines. Together, they highlight key contemporary developments and debates along with ongoing research priorities. Providing the most comprehensive and united overview of the field, Bloomsbury Semiotics enables anyone, from students to seasoned practitioners, to better understand and benefit from semiotic insight and how it relates to their own area of study or research.Volume 1: History and Semiosis provides a general and historical orientation to semiotic traditions and their methodologies, followed by an in-depth overview of critical issues in the study of sign systems and semiosis. It ends with an exploration of issues of sign classification and practical application, setting the scene for the remaining volumes.

Bloomsbury Semiotics offers a state-of-the-art overview of the entire field of semiotics by revealing its influence on a wide range of disciplinary perspectives. With four volumes spanning theory, method and practice across the disciplines, this definitive reference work emphasizes and strengthens common bonds shared across intellectual cultures, and facilitates the discovery and recovery of meaning across fields. It comprises: Volume 1: History and SemiosisVolume 2: Semiotics in the Natural and Technical SciencesVolume 3: Semiotics in the Arts and Social SciencesVolume 4: Semiotic MovementsWritten by leading international experts, the chapters provide comprehensive overviews of the history and status of semiotic inquiry across a diverse range of traditions and disciplines. Together, they highlight key contemporary developments and debates along with ongoing research priorities. Providing the most comprehensive and united overview of the field, Bloomsbury Semiotics enables anyone, from students to seasoned practitioners, to better understand and benefit from semiotic insight and how it relates to their own area of study or research.Volume 2: Semiotics in the Natural and Technical Sciences presents the state-of-the art in semiotic approaches to disciplines ranging from mathematics and biology to neuroscience and medicine, from evolutionary linguistics and animal behaviour studies to computing, finance, law, architecture, and design. Each chapter casts a vision for future research priorities, unanswered questions, and fresh openings for semiotic participation in these and related fields.

Bloomsbury Semiotics offers a state-of-the-art overview of the entire field of semiotics by revealing its influence on a wide range of disciplinary perspectives. With four volumes spanning theory, method and practice across the disciplines, this definitive reference work emphasizes and strengthens common bonds shared across intellectual cultures, and facilitates the discovery and recovery of meaning across fields. It comprises: Volume 1: History and SemiosisVolume 2: Semiotics in the Natural and Technical SciencesVolume 3: Semiotics in the Arts and Social SciencesVolume 4: Semiotic MovementsWritten by leading international experts, the chapters provide comprehensive overviews of the history and status of semiotic inquiry across a diverse range of traditions and disciplines. Together, they highlight key contemporary developments and debates along with ongoing research priorities. Providing the most comprehensive and united overview of the field, Bloomsbury Semiotics enables anyone, from students to seasoned practitioners, to better understand and benefit from semiotic insight and how it relates to their own area of study or research.Volume 3: Semiotics in the Arts and Social Sciences presents the state-of-the art in semiotic approaches to disciplines ranging from philosophy and anthropology to history and archaeology, from sociology and religious studies to music, dance, rhetoric, literature, and structural linguistics. Each chapter goes casts a vision for future research priorities, unanswered questions, and fresh openings for semiotic participation in these and related fields.

Bloomsbury Semiotics offers a state-of-the-art overview of the entire field of semiotics by revealing its influence on a wide range of disciplinary perspectives. With four volumes spanning theory, method and practice across the disciplines, this definitive reference work emphasizes and strengthens common bonds shared across intellectual cultures, and facilitates the discovery and recovery of meaning across fields. It comprises: Volume 1: History and SemiosisVolume 2: Semiotics in the Natural and Technical SciencesVolume 3: Semiotics in the Arts and Social SciencesVolume 4: Semiotic MovementsWritten by leading international experts, the chapters provide comprehensive overviews of the history and status of semiotic inquiry across a diverse range of traditions and disciplines. Together, they highlight key contemporary developments and debates along with ongoing research priorities. Providing the most comprehensive and united overview of the field, Bloomsbury Semiotics enables anyone, from students to seasoned practitioners, to better understand and benefit from semiotic insight and how it relates to their own area of study or research.Volume 4: Semiotic Movements explores relationships between semiotics and closely related contemporary movements, strengthening the dialogue and collaboration between them. The movements examined include communication theory, systems theory, digital humanities, phenomenology, translation studies, multimodality studies, cognitive linguistics, and cognitive science.

The X figure is ubiquitous in contemporary culture, but attempts to explain our fixation with X are rare.This book argues that the origins and meanings of X go far beyond alphabets and archetypes to remembered feelings of body movements — movements best typified in the performance of “spread-eagle” as a posture or gesture. These body memories are then projected onto other patterns and dynamics to help us make sense of the world. The argument is accomplished using a blend of insights from linguistic anthropology, cognitive linguistics, rhetoric culture and process semiotics to bring together revealing clues from languages, cultures and thinkers around the world.Chief among the uses and experiences of X are its tendencies to involve us in surprising reversals and blends. In ancient times the X-pattern was discussed as “chiasmus”, a figure which, according to Maurice Merleau-Ponty, informs the most basic elements of our bodily experience, calling into question polarized dichotomies such as subject versus object. Pushed to extremes, presumed opposites like these tend to reverse suddenly. Likewise, blended experiences of our bodily extremities — arms and legs, toes and fingers, hands and feet — provide a plausible source of grounding for unique human abilities like analogy and double-scope conceptual integration. The book illustrates these dynamics by drawing attention to uses of X in history, prehistory and daily life, from sports and advertising to world mythology and languages around the world.The Semiotics of X is the first step towards developing a larger argument on the important but neglected role that chiasmus plays in cognition. It aims to inspire continued exploration on the figure, with the full expectation that chiasmus will become for the 21st century what metaphor became for the 20th century: a revolution in thinking about the way we think.

The X figure is ubiquitous in contemporary culture, but attempts to explain our fixation with X are rare.This book argues that the origins and meanings of X go far beyond alphabets and archetypes to remembered feelings of body movements - movements best typified in the performance of “spread-eagle” as a posture or gesture. These body memories are then projected onto other patterns and dynamics to help us make sense of the world. The argument is accomplished using a blend of insights from linguistic anthropology, cognitive linguistics, rhetoric culture and process semiotics to bring together revealing clues from languages, cultures and thinkers around the world.Chief among the uses and experiences of X are its tendencies to involve us in surprising reversals and blends. In ancient times the X-pattern was discussed as “chiasmus”, a figure which, according to Maurice Merleau-Ponty, informs the most basic elements of our bodily experience, calling into question polarized dichotomies such as subject versus object. Pushed to extremes, presumed opposites like these tend to reverse suddenly. Likewise, blended experiences of our bodily extremities - arms and legs, toes and fingers, hands and feet - provide a plausible source of grounding for unique human abilities like analogy and double-scope conceptual integration. The book illustrates these dynamics by drawing attention to uses of X in history, prehistory and daily life, from sports and advertising to world mythology and languages around the world.The Semiotics of X is the first step towards developing a larger argument on the important but neglected role that chiasmus plays in cognition. It aims to inspire continued exploration on the figure, with the full expectation that chiasmus will become for the 21st century what metaphor became for the 20th century: a revolution in thinking about the way we think.

The X figure is ubiquitous in contemporary culture, but attempts to explain our fixation with X are rare.This book argues that the origins and meanings of X go far beyond alphabets and archetypes to remembered feelings of body movements - movements best typified in the performance of “spread-eagle” as a posture or gesture. These body memories are then projected onto other patterns and dynamics to help us make sense of the world. The argument is accomplished using a blend of insights from linguistic anthropology, cognitive linguistics, rhetoric culture and process semiotics to bring together revealing clues from languages, cultures and thinkers around the world.Chief among the uses and experiences of X are its tendencies to involve us in surprising reversals and blends. In ancient times the X-pattern was discussed as “chiasmus”, a figure which, according to Maurice Merleau-Ponty, informs the most basic elements of our bodily experience, calling into question polarized dichotomies such as subject versus object. Pushed to extremes, presumed opposites like these tend to reverse suddenly. Likewise, blended experiences of our bodily extremities - arms and legs, toes and fingers, hands and feet - provide a plausible source of grounding for unique human abilities like analogy and double-scope conceptual integration. The book illustrates these dynamics by drawing attention to uses of X in history, prehistory and daily life, from sports and advertising to world mythology and languages around the world.The Semiotics of X is the first step towards developing a larger argument on the important but neglected role that chiasmus plays in cognition. It aims to inspire continued exploration on the figure, with the full expectation that chiasmus will become for the 21st century what metaphor became for the 20th century: a revolution in thinking about the way we think.