Jamy Yang, an award-winning designerwith major partnerships to his credit, began his career in the industrial design department of the German manufacturer Siemans. Returning to China permanently in 2004, he founded his own company, YangDesign, which is now considered the most influential product strategy and design consultancy in China.This book explores Yang's creative ideology in 15 thematic chapters, beginning with 'minimalism' and ending with 'kindness'. It expands on his theories about the purposeof design, the dislocations that exist today in Chinese culture and aesthetics, as well as the differences between Chinese and Western design.Contents:Minimalism; Archaeology; The Disconnect; DNA;Craftmanship; Virtuality; Easy to use; Visuality; Touched; The Anomalies; Semantics; Modulation; Sustainability; Fragmentation; Kindness.

Jamy Yang, an award-winning designerwith major partnerships to his credit, began his career in the industrial design department of the German manufacturer Siemans. Returning to China permanently in 2004, he founded his own company, YangDesign, which is now considered the most influential product strategy and design consultancy in China.This book explores Yang's creative ideology in 15 thematic chapters, beginning with 'minimalism' and ending with 'kindness'. It expands on his theories about the purposeof design, the dislocations that exist today in Chinese culture and aesthetics, as well as the differences between Chinese and Western design.Contents:Minimalism; Archaeology; The Disconnect; DNA;Craftmanship; Virtuality; Easy to use; Visuality; Touched; The Anomalies; Semantics; Modulation; Sustainability; Fragmentation; Kindness.