Jan S. Slater – författare
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4 produkter
What's in a Name?
Advertising and the Concept of Brands
Av David M Jones, Jan S. Slater
Inbunden, 2002
3154 kr
Lägg i varukorg
This is a completely rewritten and updated version of one of the true classic books in the field of marketing and advertising. What's in a Name? Advertising and the Concept of Brands analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising …
What's in a Name?
Advertising and the Concept of Brands
Av David M Jones, Jan S. Slater
Häftad, 2002
846 kr
Lägg i varukorg
This is a completely rewritten and updated version of one of the true classic books in the field of marketing and advertising. What's in a Name? Advertising and the Concept of Brands analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising …
What's in a Name?
Advertising and the Concept of Brands
Av Jan S. Slater, David M Jones
E-bok, 2014
999 kr
Lägg i varukorg
This is a completely rewritten and updated version of one of the true classic books in the field of marketing and advertising. What''s in a Name? Advertising and the Concept of Brands analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising …
What's in a Name?
Advertising and the Concept of Brands
Av Jan S. Slater, David M Jones
E-bok, 2014
999 kr
Lägg i varukorg
This is a completely rewritten and updated version of one of the true classic books in the field of marketing and advertising. What''s in a Name? Advertising and the Concept of Brands analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising …
