Jan V. Haukeland – författare

Nature-based tourism (NBT) is a sector where entrepreneurial success is highly knowledge-driven. This insightful book offers a comprehensive evaluation of NBT in a Nordic context, highlighting how long-established Nordic traditions of outdoor recreation practices can reveal lessons for the field more broadly.Featuring contributions from expert scholars, Nordic Perspectives on Nature-Based Tourism examines the links between place-based resources and value-added experiences. It considers the way in which NBT calls for an integrated approach to manage resources for both outdoor recreation and the development of commercial experience products. Chapters explore Nordic and international perspectives, local communities, market dynamics, firms, creativity, innovations and value-added experience products.Undergraduate and graduate students and scholars in tourism and related fields such as geography, planning, hospitality, outdoor recreation and natural resource management will find the knowledge and understanding gained from the book invaluable. It will also prove useful for policymakers, entrepreneurs and volunteers.