Janice MacLennan – författare
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7 produkter
Marketing Planning for the Pharmaceutical Industry
Av John Lidstone, Janice MacLennan
Inbunden, 1999
2578 kr
Lägg i varukorg
Marketing in the pharmaceutical and healthcare sector requires a particular set of skills; its intricacies mean planning is an essential prerequisite. The marketing planning system described in this book has been designed to enable marketing and product executives to produce a plan which serves as …
Brand Planning for the Pharmaceutical Industry
Inbunden, 2004
2578 kr
Lägg i varukorg
Written by John Lidstone and Janice MacLennan, the second edition of Marketing Planning for the Pharmaceutical Industry became accepted as the bible for the industry. In this new companion book Janice MacLennan picks up two of the themes touched on in Marketing Planning - market segmentation and …
Brand Planning for the Pharmaceutical Industry
Häftad, 2016
934 kr
Lägg i varukorg
Written by John Lidstone and Janice MacLennan, the second edition of Marketing Planning for the Pharmaceutical Industry became accepted as the bible for the industry. In this new companion book Janice MacLennan picks up two of the themes touched on in Marketing Planning - market segmentation and …
Marketing Planning for the Pharmaceutical Industry
Av Janice MacLennan, John Lidstone
E-bok, 2017
856 kr
Lägg i varukorg
Marketing in the pharmaceutical and healthcare sector requires a particular set of skills; its intricacies mean planning is an essential prerequisite. The marketing planning system described in this book has been designed to enable marketing and product executives to produce a plan which serves as …
Marketing Planning for the Pharmaceutical Industry
Av Janice MacLennan, John Lidstone
E-bok, 2017
838 kr
Lägg i varukorg
Marketing in the pharmaceutical and healthcare sector requires a particular set of skills; its intricacies mean planning is an essential prerequisite. The marketing planning system described in this book has been designed to enable marketing and product executives to produce a plan which serves as …
Brand Planning for the Pharmaceutical Industry
E-bok, 2017
981 kr
Lägg i varukorg
Written by John Lidstone and Janice MacLennan, the second edition of Marketing Planning for the Pharmaceutical Industry became accepted as the bible for the industry. In this new companion book Janice MacLennan picks up two of the themes touched on in Marketing Planning - market segmentation and …
Brand Planning for the Pharmaceutical Industry
E-bok, 2017
981 kr
Lägg i varukorg
Written by John Lidstone and Janice MacLennan, the second edition of Marketing Planning for the Pharmaceutical Industry became accepted as the bible for the industry. In this new companion book Janice MacLennan picks up two of the themes touched on in Marketing Planning - market segmentation and …