Janis Forman – författare

This book provides strategies for effectively communicating with all constituencies, external and internal - and boosting corporate reputation and your bottom line. Effective corporate communication requires a carefully formulated and implemented program, one that will both craft your corporation's image and protect that image when problems arise."The Power of Corporate Communication" is today's most straight-talking guide for mastering the art - and leveraging the power - of corporate communication. Dozens of field-tested techniques provide solutions for internal and external corporate communication challenges. Insights from today's leading corporate communication experts combine with real-life examples from global corporations including Microsoft, Johnson and Johnson, and GE to examine: key components of the corporate communication function; methods to manage multiple constituencies and deliver consistent, relevant messages; crisis communication tactics, and the dangers of creating "spin" as opposed to facing problems head-on; a successful communication program is central to everything your organization accomplishes, or hopes to accomplish.Let "The Power of Corporate Communication" provide you with the tools you need to establish and maintain that program - and build a corporate communication program that provides you with a strategic advantage.'If left unaddressed, issues of corporate communication can come back to haunt a company; when addressed, they can extend its success. Our hope is that you will use "The Power of Corporate Communication" as a field guide in building your company's reputation' - From Chapter One.Pick up a copy of today's "Wall Street Journal", and odds are that you'll find a front-page story of a troubled company grappling with a highly public crisis. Now ask yourself: could that situation have been alleviated - or even avoided completely - if executives in the corporation had practiced more effective communication? In nine cases out of ten, the answer will be yes. "The Power of Corporate Communication" outlines a program for creating a powerful, consistent corporate image that will provide measurable long-term benefits and value to your organization.Written by two of the most influential pioneers in the study of corporate communication, this timely book reveals: techniques for being responsive - and effective - in communicating with all forms of media; the importance of strong employee communication programs in carrying out corporate strategy and mission; methods for partnering with governments and communities; strategies for communicating with analysts, investors, customers and other stakeholders; and, steps for building corporate reputation.In today's media-saturated "Age of Transparency," network news programs, cable channels, advocacy groups, and chat rooms are constantly on the lookout for corporate slips and blunders. Scores of high-profile incidents reveal the harsh consequences to companies that fail to recognize the importance of effective corporate communication. "The Power of Corporate Communication" shows you how to give your company's communication programs the weight they deserve. It will help you regain control of your public image, and craft a consistent corporate voice and image - one that will pay bottom-line dividends when the next corporate crisis hits.

Storytelling can be a lifelong and life sustaining habit of mind, a personal inheritance that connects us to our communities. It can also serve as an organizational inheritance—a management tool that helps businesses to develop and thrive. For more than a decade, award-winning author Janis Forman has been helping executives to tell stories in service of their organizational objectives. In Storytelling in Business: The Authentic and Fluent Organization, she teaches readers everywhere how the craft of storytelling can help them to achieve their professional goals.Focusing on the role of storytelling at the enterprise level, this book provides a research-driven framework for engaging in organizational storytelling. Forman presents original cases from Chevron, FedEx, Phillips, and Schering-Plough. Organizations like those featured in the book can make use of storytelling for good purposes, such as making sense of their strategy, communicating it, and developing or strengthening culture and brand. These uses of storytelling generate positive consequences that can have a sustained and significant impact on an organization. While large firms employ teams of digital and communication professionals, there's much that any of us can extrapolate from their experience to create stories to further our own objectives.To show the reach of storytelling, Forman conducted 140 interviews with professionals ranging from CEOs in small and thriving firms, to corporate communication and digital media experts, to filmmakers—arguably the world experts in visual storytelling. She draws out specific lessons learned, and shows how to employ the road-tested strategies demonstrated by these leaders. Although this book focuses on storytelling in the context of business, Forman takes inspiration from narratives in literature and film, philosophical and social thought, and relevant concepts from a variety of other disciplines to instruct the reader on how to develop truly authentic and meaningful tales to drive success. A final chapter brings readers back to square one: the development of their own "signature story."This book is a pioneering work that guides us beyond the pressure and noise of daily organizational life to influence people in a sustained, powerful way. It teaches us to be fluent storytellers who succeed by mastering this vital skill.

This book provides a unique orientation to the present, past, and future of the field of business communication by collecting reflective essays from some of its most influential scholars, teachers, and leaders. Through a series of essays that bridge personal narrative and critical analysis, this book mentors a new generation of students, teachers, and professionals as they encounter the challenges and opportunities of business communication and shape the future of the field. The authors—all influential figures and award winners—describe their personal histories with the field and discuss how major aspects have evolved over time. The essays examine the pathways through which scholars encounter the discipline, the professional challenges they face, the evolving content of the business communication curriculum, the development of business communication programs and institutions, the value of an entrepreneurial mindset for career development, and the relationships between research, teaching, and professional practice. They offer stories about a diversity of paths for achieving personal and professional success and invite readers to think about what lessons they can apply to their own career advancement and satisfaction. In total, this collection provides both a living history of the field and a series of real-world examples of business communication at its finest. This book is essential reading for students and scholars of business communication and can be used as a supplemental text for courses in business communication, professional communication, and communication career preparation.