Jason C.K. Tham - Böcker

This flexible textbook provides an integrated approach to user experience (UX) writing and equips students and practitioners with the essential principles and methods to succeed in writing for UX.The fundamental goal of UX writing is to produce usable and attractive content that boosts user engagement and business growth. This book teaches writers how to create content that helps users perform desired tasks while serving business needs. It is informed by user-centered design, content strategy, artificial intelligence (AI), and digital marketing communication methodologies, along with UX-related practices. By combining writing-as-design and design-as-writing, the book offers a new perspective for technical communication education where UX design and writing are merged to achieve effective and desirable outcomes.Outlining the key principles and theories for writing user-centered content design, this core textbook is fundamental reading for students and early career practitioners in UX, technical communication, digital marketing, and other areas of professional writing.

This flexible textbook provides an integrated approach to user experience (UX) writing and equips students and practitioners with the essential principles and methods to succeed in writing for UX.The fundamental goal of UX writing is to produce usable and attractive content that boosts user engagement and business growth. This book teaches writers how to create content that helps users perform desired tasks while serving business needs. It is informed by user-centered design, content strategy, artificial intelligence (AI), and digital marketing communication methodologies, along with UX-related practices. By combining writing-as-design and design-as-writing, the book offers a new perspective for technical communication education where UX design and writing are merged to achieve effective and desirable outcomes.Outlining the key principles and theories for writing user-centered content design, this core textbook is fundamental reading for students and early career practitioners in UX, technical communication, digital marketing, and other areas of professional writing.

This book offers a comprehensive exploration of design thinking, positioning it as an evolving, multidisciplinary framework essential to advancing technical and professional communication (TPC).Recognizing design thinking as both practice and philosophy, the book traces its historical evolution and theoretical foundations, examining how it operates within and across various fields. The text critically investigates popular design thinking models, highlighting their adaptability and potential for fostering innovation, empathy, and equity in outcomes. It also critiques design thinking as a matter of practice and a reality of life by identifying and challenging the limitations of technologies, tools, and design techniques. Drawing on rhetoric, cognitive psychology, ethics, and technology, the book illustrates design thinking’s capacity to transcend traditional disciplinary silos, through new discussions about the power dynamics of design methodologies.This book encourages thoughtful integration of design thinking into communication practices to promote a more inclusive, global approach to innovation and problem-solving. It provokes deeper critical engagement among scholars, educators, and practitioners in the fields of Technical Communication, Rhetoric, Design Studies, and Communication Studies.

Exploring the intersection of design research and community engagement, this book highlights the ways in which design and design theories can be used to address social justice issues and promote positive change in communities.Contributors illuminate the theoretical, ethical, and pedagogical dimensions of design-driven methods in community-engaged projects, exploring their potential to address critical social justice issues such as ethnic and racial justice, gender equality, disability justice, cultural diversity, equity, and environmental justice. Chapters examine various aspects of community-engaged practices, including the use of design theories to fuel social justice work in community partnerships, ethical issues surrounding the use of multimodal resources and new media technologies, and pedagogies for promoting social change. Addressing the opportunities and challenges of design and design methods in community engagement, this collection offers suggestions for promoting social justice through technical and professional communication activities and pedagogies.Investigating the design of community-engaged projects from a critical standpoint, this book will appeal to scholars and students in the fields of Technical and Professional Communication, Writing and Composition Studies, and Rhetoric. It will also be of interest to administrators, community partners, and professionals working in service-learning contexts.