Jason Potts – författare

Innovation is among the most important topics in understanding economic sustained economic growth. Jason Potts argues that the initial stages of innovation require cooperation under uncertainty and draws from insights on the solving of commons problems to shed light on policies and conditions conducive to the creation of new firms and industries.The problems of innovation commons are overcome, Potts shows, when there are governance institutions that incentivize cooperation, thereby facilitating the pooling of distributed information, knowledge, and other inputs. The entrepreneurial discovery of an economic opportunity is thus an emergent institution resulting from the formation of a cooperative group, under conditions of extreme uncertainty, working toward the mutual purpose of opportunity discovery about a nascent technology or new idea. Among the problems commons address are those of the identity; cooperation; consent; monitoring; punishment; and independence. A commons is efficient compared to the creation of alternative economic institutions that involve extensive contracting and networks, private property rights and price signals, or public goods (i.e. firms, markets, and governments). In other words, the origin of innovation is not entrepreneurial action per se, but the creation of a common pool resource from which entrepreneurs can discover opportunities. Potts' framework draws on the evolutionary theory of cooperation and institutional theory of the commons. It also has important implications for understanding the origin of firms and industries, and for the design of innovation policy. Beginning with a discussion of problems of knowledge and coordination as well as their implications for common pool environments, the book then explores instances of innovation commons and the lifecycle of innovation, including increased institutionalization and rigidness. Potts also discusses the possible implications of the commons framework for policies to sustain innovation dynamics.

Innovation is among the most important topics in understanding economic sustained economic growth. Jason Potts argues that the initial stages of innovation require cooperation under uncertainty and draws from insights on the solving of commons problems to shed light on policies and conditions conducive to the creation of new firms and industries.The problems of innovation commons are overcome, Potts shows, when there are governance institutions that incentivize cooperation, thereby facilitating the pooling of distributed information, knowledge, and other inputs. The entrepreneurial discovery of an economic opportunity is thus an emergent institution resulting from the formation of a cooperative group, under conditions of extreme uncertainty, working toward the mutual purpose of opportunity discovery about a nascent technology or new idea. Among the problems commons address are those of the identity; cooperation; consent; monitoring; punishment; and independence. A commons is efficient compared to the creation of alternative economic institutions that involve extensive contracting and networks, private property rights and price signals, or public goods (i.e. firms, markets, and governments). In other words, the origin of innovation is not entrepreneurial action per se, but the creation of a common pool resource from which entrepreneurs can discover opportunities. Potts' framework draws on the evolutionary theory of cooperation and institutional theory of the commons. It also has important implications for understanding the origin of firms and industries, and for the design of innovation policy. Beginning with a discussion of problems of knowledge and coordination as well as their implications for common pool environments, the book then explores instances of innovation commons and the lifecycle of innovation, including increased institutionalization and rigidness. Potts also discusses the possible implications of the commons framework for policies to sustain innovation dynamics.

While dating from post-Classical economists such as Thorstein Veblen and Joseph Schumpeter, the inception of the modern field of evolutionary economics is usually dated to the early 1980s. Broadly speaking, evolutionary economics sees the economy as undergoing continual, evolutionary change. Evolutionary change indicates that these changes were not planned, but rather were the result of innovations and selection processes. These often involved winners and losers, but most importantly, they resulted in actors learning what was and was not working.Evolutionary economics, in contrast to mainstream economics, emphasises the relevance of variables such as technology, institutions, decision rules, routines, or consumer preferences for explaining the complex evolutionary changes in the economy. In so doing, evolutionary economics significantly broadens the scope of economic analysis, and sheds new light on key concepts and issues of the discipline.This handbook draws on a stellar cast list of international contributors, ranging from the founders of the field to the newest voices. The volume explores the current state of the art in the field of evolutionary economics at the levels of the micro (e.g. firms and households), meso (e.g. industries and institutions), and macro (e.g. economic policy, structure, and growth).Overall, the Routledge Handbook of Evolutionary Economics provides an excellent overview of current trends and issues in this rapidly developing field.

The first book to chart the development of the field of evolutionary economics, this book provides an integrated generic framework to define the rules of an economic system; how they are coordinated and the causes and consequences of their change.Packed with pedagogical features including essay and tutorial questions, case studies and an extensive bibliography, this book: proposes a new analytic framework for the study of the nature and causes of long run economic growth and development in market systemsanalyzes the foundations of the neoclassical tradition, before developing a thesis through micro, meso and macro domains drawing conclusions as to what can be learned from the point of view of policy analysisfocuses on an open-systems analytical framework and successfully formulates and refines the analytical foundations of a new general theory of economic evolution.This volume is essential reading for scholars and students of economic evolution and as well as for anyone who seeks to better understand the complex evolutionary nature of the structure and dynamics of the knowledge-based economy in today’s society.

The first book to chart the development of the field of evolutionary economics, this book provides an integrated generic framework to define the rules of an economic system; how they are coordinated and the causes and consequences of their change.Packed with pedagogical features including essay and tutorial questions, case studies and an extensive bibliography, this book: proposes a new analytic framework for the study of the nature and causes of long run economic growth and development in market systemsanalyzes the foundations of the neoclassical tradition, before developing a thesis through micro, meso and macro domains drawing conclusions as to what can be learned from the point of view of policy analysisfocuses on an open-systems analytical framework and successfully formulates and refines the analytical foundations of a new general theory of economic evolution.This volume is essential reading for scholars and students of economic evolution and as well as for anyone who seeks to better understand the complex evolutionary nature of the structure and dynamics of the knowledge-based economy in today’s society.

Where can theory go now? Where other voices concern themselves with theory's life or death, the contributors to Theory Aside take up another possibility: that our theoretical prospects are better served worrying less about "what’s next?" and more about "what else?" Instead of looking for the next big thing, the fourteen prominent thinkers in this volume take up lines of thought lost or overlooked during theory's canonization. They demonstrate that intellectual progress need not depend on the discovery of a new theorist or theory. Moving subtly through a diverse range of thinkers and topics-aesthetics, affect, animation and film studies, bibliography, cognitive science, globalization, phenomenology, poetics, political and postcolonial theory, race and identity, queer theory, and sociological reading practices-the contributors show that a more sustained, less apocalyptic attention to ideas might lead to a richer discussion of our intellectual landscapes and the place of the humanities and social sciences in it. In their turn away from the radically new, these essays reveal that what’s fallen aside still surprises.Contributors. Ian Balfour, Karen Beckman, Pheng Cheah, Frances Ferguson, William Flesch, Anne-Lise FranÇois, Mark B. N. Hansen, Simon Jarvis, Heather Love, Natalie Melas, Jason Potts, Elizabeth A. Povinelli, Eve Kosofsky Sedgwick, Jordan Alexander Stein, Daniel Stout, Irene Tucker

Where can theory go now? Where other voices concern themselves with theory's life or death, the contributors to Theory Aside take up another possibility: that our theoretical prospects are better served worrying less about "what’s next?" and more about "what else?" Instead of looking for the next big thing, the fourteen prominent thinkers in this volume take up lines of thought lost or overlooked during theory's canonization. They demonstrate that intellectual progress need not depend on the discovery of a new theorist or theory. Moving subtly through a diverse range of thinkers and topics-aesthetics, affect, animation and film studies, bibliography, cognitive science, globalization, phenomenology, poetics, political and postcolonial theory, race and identity, queer theory, and sociological reading practices-the contributors show that a more sustained, less apocalyptic attention to ideas might lead to a richer discussion of our intellectual landscapes and the place of the humanities and social sciences in it. In their turn away from the radically new, these essays reveal that what’s fallen aside still surprises.Contributors. Ian Balfour, Karen Beckman, Pheng Cheah, Frances Ferguson, William Flesch, Anne-Lise FranÇois, Mark B. N. Hansen, Simon Jarvis, Heather Love, Natalie Melas, Jason Potts, Elizabeth A. Povinelli, Eve Kosofsky Sedgwick, Jordan Alexander Stein, Daniel Stout, Irene Tucker

This insightful book offers a new way of looking at the arts, culture and the creative industries from the perspective of evolutionary economics.The creative industries are key drivers of modern economies. While economic analysis has traditionally advanced a market-failure model of arts and culture, this book argues for an evolutionary market dynamics or innovation-based approach. Jason Potts explores theoretical and conceptual aspects of an evolutionary economic approach to the study of the creative economy. Topics include creative businesses and labor markets, social networks, innovation processes and systems, institutions, and the role of creative industries in market dynamics and economic growth.Written by a leading academic expert in the field, this highly regarded compendium will prove essential for researchers and students of creative industries, cultural economics and evolutionary economics.Contents: 1. Introduction; 2. Cultural Economics vs Economics of Creative Industries; 3. Young, Creative and Extremely Rich; 4. Evolutionary Economics of Creativity; 5. Creativity under Competition and the Problem of Overshooting; 6. Creative Labour Markets and Signalling; 7. Identity Dynamics and Economic Evolution; 8. Social Network Markets; 9. Creative Industries Over an Innovation Trajectory; 10. Fashion and Economic Evolution; 11. Capitalism, Socialism and Culture; 12. Four Models of the Creative Industries; 13. Creative Clusters; 14. Novelty Bundling Markets; 15. Creative Industries and Economic Development; 16. Conclusion; References

This Element develops a theory of institutional acceleration to explain the transformation to a digital economy through a cluster of frontier technologies: artificial intelligence, blockchain, quantum computing, cryptography, and low-earth orbit infrastructure. Unlike previous technological revolutions, these technologies transform not how we organise things, but how we coordinate economic activity. The authors' supertransition thesis explains why these digital technologies shouldn't be understood in isolation, but rather should be understood in how they combine to create new institutional possibilities, leading to more open, complex, and global economic systems. Drawing on evolutionary economics and institutional theory, this Element shows how this evolutionary process is reshaping our institutional economic architecture. Ultimately, institutional acceleration drives greater computation and knowledge into our economic systems.

This Element develops a theory of institutional acceleration to explain the transformation to a digital economy through a cluster of frontier technologies: artificial intelligence, blockchain, quantum computing, cryptography, and low-earth orbit infrastructure. Unlike previous technological revolutions, these technologies transform not how we organise things, but how we coordinate economic activity. The authors' supertransition thesis explains why these digital technologies shouldn't be understood in isolation, but rather should be understood in how they combine to create new institutional possibilities, leading to more open, complex, and global economic systems. Drawing on evolutionary economics and institutional theory, this Element shows how this evolutionary process is reshaping our institutional economic architecture. Ultimately, institutional acceleration drives greater computation and knowledge into our economic systems.

While dating from post-Classical economists such as Thorstein Veblen and Joseph Schumpeter, the inception of the modern field of evolutionary economics is usually dated to the early 1980s. Broadly speaking, evolutionary economics sees the economy as undergoing continual, evolutionary change. Evolutionary change indicates that these changes were not planned, but rather were the result of innovations and selection processes. These often involved winners and losers, but most importantly, they resulted in actors learning what was and was not working.Evolutionary economics, in contrast to mainstream economics, emphasises the relevance of variables such as technology, institutions, decision rules, routines, or consumer preferences for explaining the complex evolutionary changes in the economy. In so doing, evolutionary economics significantly broadens the scope of economic analysis, and sheds new light on key concepts and issues of the discipline.This handbook draws on a stellar cast list of international contributors, ranging from the founders of the field to the newest voices. The volume explores the current state of the art in the field of evolutionary economics at the levels of the micro (e.g. firms and households), meso (e.g. industries and institutions), and macro (e.g. economic policy, structure, and growth).Overall, the Routledge Handbook of Evolutionary Economics provides an excellent overview of current trends and issues in this rapidly developing field.

This is the first book to examine the impact of blockchain technology on the business of sport. It introduces the fundamentals of blockchain and explores its current and prospective applications in sport, as well as the implications – both positive and negative – of blockchain for the future of the global sport industry.The book opens by explaining how blockchain works, assuming no prior knowledge on the part of the reader, and introduces the most important aspects of blockchain in practice, such as non-fungible tokens (NFTs) and decentralised autonomous organisations (DAOs), as well as new ways of gathering data, such as the Internet of Things, that interact with blockchain infrastructure. The book then examines blockchain in relation to functional areas of sport business, including marketing and fan engagement, athlete contracting and doping records, sport betting markets, fantasy leagues, and esports.This is essential reading for anybody with an interest in sport business and management, e-commerce, or the impact of new technologies on the economy and wider society.

This guide to the emerging language of creative industries field is a valuable resource for researchers and students alike. Concise, extensively referenced, and accessible, this this is an exceptionally useful reference work. - Gauti Sigthorsson, Greenwich University "There could be no better guides to the conceptual map of the creative industries than John Hartley and his colleagues, pioneers in the field. This book is a clear, comprehensive and accessible tool-kit of ideas, concepts, questions and discussions which will be invaluable to students and practitioners alike. Key Concepts in Creative Industries is set to become the corner stone of an expanding and exciting field of study" - Chris Barker, University of Wollongong Creativity is an attribute of individual people, but also a feature of organizations like firms, cultural institutions and social networks. In the knowledge economy of today, creativity is of increasing value, for developing, emergent and advanced countries, and for competing cities.

This book is the first to present an organized study of the key concepts that underlie and motivate the field of creative industries. Written by a world-leading team of experts, it presents readers with compact accounts of the history of terms, the debates and tensions associated with their usage, and examples of how they apply to the creative industries around the world.

Crisp and relevant, this is an invaluable text for students of the creative industries across a range of disciplines, especially media, communication, economics, sociology, creative and performing arts and regional studies.

This guide to the emerging language of creative industries field is a valuable resource for researchers and students alike. Concise, extensively referenced, and accessible, this this is an exceptionally useful reference work. - Gauti Sigthorsson, Greenwich University "There could be no better guides to the conceptual map of the creative industries than John Hartley and his colleagues, pioneers in the field. This book is a clear, comprehensive and accessible tool-kit of ideas, concepts, questions and discussions which will be invaluable to students and practitioners alike. Key Concepts in Creative Industries is set to become the corner stone of an expanding and exciting field of study" - Chris Barker, University of Wollongong Creativity is an attribute of individual people, but also a feature of organizations like firms, cultural institutions and social networks. In the knowledge economy of today, creativity is of increasing value, for developing, emergent and advanced countries, and for competing cities.

This book is the first to present an organized study of the key concepts that underlie and motivate the field of creative industries. Written by a world-leading team of experts, it presents readers with compact accounts of the history of terms, the debates and tensions associated with their usage, and examples of how they apply to the creative industries around the world.

Crisp and relevant, this is an invaluable text for students of the creative industries across a range of disciplines, especially media, communication, economics, sociology, creative and performing arts and regional studies.

This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com.Cultural Science introduces a new way of thinking about culture. Adopting an evolutionary and systems approach, the authors argue that culture is the population-wide source of newness and innovation; it faces the future, not the past. Its chief characteristic is the formation of groups or 'demes' (organised and productive subpopulation; 'demos'). Demes are the means for creating, distributing and growing knowledge. However, such groups are competitive and knowledge-systems are adversarial. Starting from a rereading of Darwinian evolutionary theory, the book utilises multidisciplinary resources: Raymond Williams's 'culture is ordinary' approach; evolutionary science (e.g. Mark Pagel and Herbert Gintis); semiotics (Yuri Lotman); and economic theory (from Schumpeter to McCloskey). Successive chapters argue that:-Culture and knowledge need to be understood from an externalist ('linked brains') perspective, rather than through the lens of individual behaviour; -Demes are created by culture, especially storytelling, which in turn constitutes both politics and economics; -The clash of systems - including demes - is productive of newness, meaningfulness and successful reproduction of culture; -Contemporary urban culture and citizenship can best be explained by investigating how culture is used, and how newness and innovation emerge from unstable and contested boundaries between different meaning systems;-The evolution of culture is a process of technologically enabled 'demic concentration' of knowledge, across overlapping meaning-systems or semiospheres; a process where the number of demes accessible to any individual has increased at an accelerating rate, resulting in new problems of scale and coordination for cultural science to address. The book argues for interdisciplinary 'consilience', linking evolutionary and complexity theory in the natural sciences, economics and anthropology in the social sciences, and cultural, communication and media studies in the humanities and creative arts. It describes what is needed for a new 'modern synthesis' for the cultural sciences. It combines analytical and historical methods, to provide a framework for a general reconceptualisation of the theory of culture – one that is focused not on its political or customary aspects but rather its evolutionary significance as a generator of newness and innovation.

This timely research review explores the emerging concept of the economics of creative industries. Professor Potts analyses key papers authored by leading scholars in the field which cover the evolution and development of this new area of study. Topics addressed in this review include economic theory foundations, creative economic agents, contracts and organizations, creative industries dynamics and innovation, creative cities and clusters and digital new media and intellectual property.

This practical introduction explains the field of Blockchain Economics, the economic models emerging with the implementation of distributed ledger technology. These models are characterized by three factors: open platform business models, cryptotoken money supplies, and Initial Coin Offerings as a new and official form of financing. The book covers a variety of approaches from a business and academic perspective, ranging from financial theory, complexity, and open innovation networks to behavioral economics, self-determination theory, public policy, and financial inclusion.Unlike existing titles, this book draws on worldwide blockchain industry experts to define the new discipline of Blockchain Economics and provide novel theoretical and conceptual resources for the future of this fast-developing economy. The primer also highlights the wider theme of blockchain as an institutional technology, in that many value transfer interactions might be shifted to automated networks, decreasing the number of human-operated institutions.As well as stimulating further research, and implementation by business innovators and public policy strategists, the book can also be used as a foundational textbook in courses on Blockchain Economics.

Offering the first scholarly analysis of the economic nature of blockchains and the formation of the blockchain economy, this timely book explores the future of global capitalism. Applying the institutional economics of Ronald Coase and Oliver Williamson, the authors highlight how blockchains are poised to reshape the nature of firms, governments, markets and civil society.Chapters apply basic economic principles to explore blockchains and distributed ledger technologies through the framework of institutional economics. The book suggests ways in which cryptocurrencies such as Bitcoin may develop further in the future, bringing us back to a barter economy which removes the need for a third person in economic transactions. Outlining a ledger-centric view of the economy, the authors explore how blockchains and dehierarchalisation will reduce the demand for government regulation.Institutional economists and scholars will greatly appreciate the thorough analysis of the development of institutional cryptoeconomics and insight into the future of blockchains that this book offers. Computer and technology scientists will also find this book to be a valuable read, as well as those working specifically in the blockchain industry.

Offering the first scholarly analysis of the economic nature of blockchains and the formation of the blockchain economy, this timely book explores the future of global capitalism. Applying the institutional economics of Ronald Coase and Oliver Williamson, the authors highlight how blockchains are poised to reshape the nature of firms, governments, markets and civil society.Chapters apply basic economic principles to explore blockchains and distributed ledger technologies through the framework of institutional economics. The book suggests ways in which cryptocurrencies such as Bitcoin may develop further in the future, bringing us back to a barter economy which removes the need for a third person in economic transactions. Outlining a ledger-centric view of the economy, the authors explore how blockchains and dehierarchalisation will reduce the demand for government regulation.Institutional economists and scholars will greatly appreciate the thorough analysis of the development of institutional cryptoeconomics and insight into the future of blockchains that this book offers. Computer and technology scientists will also find this book to be a valuable read, as well as those working specifically in the blockchain industry.

This highly innovative and original book proposes evolutionary microeconomics as a synthesis of the collective schools of heterodox economic thought with complex systems theory and graph theory. The book charts a research programme for evolutionary economics that encompasses the theory of dynamic efficiency and emergence in markets, a computational model of the learning and interacting agent, a competence based theory of the firm and the household, and, via a theory of expectations and plans, an agent-based foundation to macroeconomics.Principally a work of meta-theory, The New Evolutionary Microeconomics argues for a radical refocus of microeconomic research toward the evolutionary nature of institutions, preferences, technology and knowledge.This challenging new book should prove timely and important for evolutionary and computational economists as well as those in the fields of managerial economics, business studies and marketing.

This highly innovative and original book proposes evolutionary microeconomics as a synthesis of the collective schools of heterodox economic thought with complex systems theory and graph theory. The book charts a research programme for evolutionary economics that encompasses the theory of dynamic efficiency and emergence in markets, a computational model of the learning and interacting agent, a competence based theory of the firm and the household, and, via a theory of expectations and plans, an agent-based foundation to macroeconomics.Principally a work of meta-theory, The New Evolutionary Microeconomics argues for a radical refocus of microeconomic research toward the evolutionary nature of institutions, preferences, technology and knowledge.This challenging new book should prove timely and important for evolutionary and computational economists as well as those in the fields of managerial economics, business studies and marketing.

This three volume set gathers together selected key articles in evolutionary economics, ordering these into the domains of micro analysis (concerned with agents), meso analysis (concerned with rule populations and trajectories) and macro analysis (concerned with the structure and development of the whole economy). This authoritative collection, with an original introduction by the editors, will be of interest to scholars and researchers seeking to understand how evolutionary economics fits together and to advance such an integrated approach.

This insightful book offers a new way of looking at the arts, culture and the creative industries from the perspective of evolutionary economics.The creative industries are key drivers of modern economies. While economic analysis has traditionally advanced a market-failure model of arts and culture, this book argues for an evolutionary market dynamics or innovation-based approach. Jason Potts explores theoretical and conceptual aspects of an evolutionary economic approach to the study of the creative economy. Topics include creative businesses and labor markets, social networks, innovation processes and systems, institutions, and the role of creative industries in market dynamics and economic growth.Written by a leading academic expert in the field, this highly regarded compendium will prove essential for researchers and students of creative industries, cultural economics and evolutionary economics.Contents: 1. Introduction; 2. Cultural Economics vs Economics of Creative Industries; 3. Young, Creative and Extremely Rich; 4. Evolutionary Economics of Creativity; 5. Creativity under Competition and the Problem of Overshooting; 6. Creative Labour Markets and Signalling; 7. Identity Dynamics and Economic Evolution; 8. Social Network Markets; 9. Creative Industries Over an Innovation Trajectory; 10. Fashion and Economic Evolution; 11. Capitalism, Socialism and Culture; 12. Four Models of the Creative Industries; 13. Creative Clusters; 14. Novelty Bundling Markets; 15. Creative Industries and Economic Development; 16. Conclusion; References

This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com.Cultural Science introduces a new way of thinking about culture. Adopting an evolutionary and systems approach, the authors argue that culture is the population-wide source of newness and innovation; it faces the future, not the past. Its chief characteristic is the formation of groups or 'demes' (organised and productive subpopulation; 'demos'). Demes are the means for creating, distributing and growing knowledge. However, such groups are competitive and knowledge-systems are adversarial. Starting from a rereading of Darwinian evolutionary theory, the book utilises multidisciplinary resources: Raymond Williams's 'culture is ordinary' approach; evolutionary science (e.g. Mark Pagel and Herbert Gintis); semiotics (Yuri Lotman); and economic theory (from Schumpeter to McCloskey). Successive chapters argue that:-Culture and knowledge need to be understood from an externalist ('linked brains') perspective, rather than through the lens of individual behaviour; -Demes are created by culture, especially storytelling, which in turn constitutes both politics and economics; -The clash of systems - including demes - is productive of newness, meaningfulness and successful reproduction of culture; -Contemporary urban culture and citizenship can best be explained by investigating how culture is used, and how newness and innovation emerge from unstable and contested boundaries between different meaning systems;-The evolution of culture is a process of technologically enabled 'demic concentration' of knowledge, across overlapping meaning-systems or semiospheres; a process where the number of demes accessible to any individual has increased at an accelerating rate, resulting in new problems of scale and coordination for cultural science to address. The book argues for interdisciplinary 'consilience', linking evolutionary and complexity theory in the natural sciences, economics and anthropology in the social sciences, and cultural, communication and media studies in the humanities and creative arts. It describes what is needed for a new 'modern synthesis' for the cultural sciences. It combines analytical and historical methods, to provide a framework for a general reconceptualisation of the theory of culture – one that is focused not on its political or customary aspects but rather its evolutionary significance as a generator of newness and innovation.

Ideas are ubiquitous. They are the fundamental building blocks for all aspects of life. Yet, efforts to use ideas as a basic unit of analysis in a shared framework are rare. We often find it difficult to look past the artificial boundaries that academic disciplines and specialist fields of knowledge construct. In this book, the authors address this substantial lacuna by proposing an intuitive theory of ideas that serves as a trans-disciplinary basis for studying innovation and creativity.  The theory proposed shows how new ideas emerge from contexts that rely on mechanisms, which were originally built on older and more central ideas. It demonstrates how these mechanisms help instantiate different perspectives on the same idea in variegated manners. By applying their theory to a variety of bat and ball sports, the authors illustrate the role that primitive ideas have on sports innovation, and explore further avenues for employing the theory ina number of different situations.   This original book will be of interest to anyone who wishes to gain a deeper understanding of the processes of innovation and creativity, developed within a complex framework of ideas.