Jay Heinrichs – författare

THE NEW YORK TIMES BESTSELLERYour ultimate guide to the art of winning argumentsEveryone is always trying to persuade us of something: politicians, advertising, the media, and most definitely our families. Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. With all the wisdom of the ages, from classical oratory to contemporary politics and pop-culture, Thank You For Arguing shows you how to win more than your fair share of arguments, as well as: >How to shine at work, avoid speeding tickets, and outwit argumentative partners >Cicero's secrets to moving an audience, Donald Trump's savvy speechmaking, the art of giving a TED talk>Tactics like Setting Your Goals, Making Them Like You, Gaining the High Ground>Defuse an angry accuser and benefit from your own mistakes>The art of rhetoric, from eloquence and friendship to wit and irrefutable logicWritten by one of today's most popular online language experts, Thank You For Arguing is brimming with time-tested rhetorical tips and persuasion techniques that will change your life. And that's not hyperbole.

Show yourself who's in charge using the original art of persuasion, backed by contemporary pop culture examples that make transforming your habits and achieving goals easy, even fun—from the New York Times bestselling author of Thank You for ArguingRhetoric once sat at the centre of elite education. Alexander the Great, Shakespeare and Martin Luther King, Jr. used it to build empires, write deathless literature and inspire democracies. Here, Heinrichs shows us how these persuasive tools, honed over more than three thousand years of use persuading others, can be turned on our most difficult audiences – ourselves. Using techniques invented by the likes of Aristotle and Cicero and deployed by some of history’s most persuasive characters, we see how rhetoric can convert the gloomiest of situations into positive ones. Illustrated with examples from history and pop culture – Winston Churchill, Iron Man, Dolly Parton, and the woman who serendipitously invented the chocolate chip cookie – Aristotle’s Guide to Self-Persuasion tests the tools of self-persuasion and asks: Can the same techniques that seduce lovers, sell diet books and overturn governments help us achieve our most desired goals?Filled with entertaining and scientific studies that showcase the life-changing power of language, Aristotle's Guide to Self-Persuasion will teach you how to be the most successful person you can be, just by talking to yourself.

Show yourself who's in charge using the original art of persuasion, backed by contemporary pop culture examples that make transforming your habits and achieving goals easy, even fun—from the New York Times bestselling author of Thank You for ArguingRhetoric once sat at the centre of elite education. Alexander the Great, Shakespeare and Martin Luther King, Jr. used it to build empires, write deathless literature and inspire democracies. Here, Heinrichs shows us how these persuasive tools, honed over more than three thousand years of use persuading others, can be turned on our most difficult audiences – ourselves. Using techniques invented by the likes of Aristotle and Cicero and deployed by some of history’s most persuasive characters, we see how rhetoric can convert the gloomiest of situations into positive ones. Illustrated with examples from history and pop culture – Winston Churchill, Iron Man, Dolly Parton, and the woman who serendipitously invented the chocolate chip cookie – Aristotle’s Guide to Self-Persuasion tests the tools of self-persuasion and asks: Can the same techniques that seduce lovers, sell diet books and overturn governments help us achieve our most desired goals?Filled with entertaining and scientific studies that showcase the life-changing power of language, Aristotle's Guide to Self-Persuasion will teach you how to be the most successful person you can be, just by talking to yourself.

If you can persuade a cat ... you can persuade anyone. This is the essential guide to getting your way. Jay Heinrichs, award-winning author of Thank You for Arguing and advisor to the Pentagon, NASA and Fortune 500 companies, distils a lifetime of negotiating and rhetoric to show you how to win over anyone - from colleagues and bosses, to friends and partners at home (and even the most stubborn of feline adversaries).You'll learn to:Perfect your timing - learn exactly when to pounceGet your body language, tone and gesture just rightThink about what your opponent wants - always offer a comfy lapLure them in by making them think they have the powerThe result? A happy, hopefully scratch-free, resolution.'Jay Heinrichs knows a thing or two about arguing' The Times'A master rhetorician and persuasion guru' Salon'You got a bunch of logical engineers to inject pathosinto their arguments ... it works!' NASA engineer