Jay Levinson - Böcker

The book every small-business owner should ownFirst published in 1983, Jay Levinson's Guerrilla Marketing has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it. In this completely updated and expanded fourth edition of Levinson's first Guerrilla Marketing book, his take-no-prisoners approach to finding clients is on full display, as he offers hundreds of marketing ideas that really work and a new roadmap for small-business success in the global marketplace. Filled with leading-edge strategies for marketing on the Internet, putting new technologies to work, targeting prospects, cultivating repeat and referral business, and managing in the age of telecommuting and freelance employees, among others, Guerrilla Marketing will be the entrepreneur's marketing bible for the twenty-first century.

Updated with fresh examples, the latest techniques and trends, new success stories, and fresh, practical marketing habits for today's aspiring guerrillas, this new edition provides marketers with the latest guerrilla marketing tools and tactics. In just 30 chapters and 30 days, famous marketers Jay Conrad Levinson and Al Lautenslager show eager entrepreneurs how to zero in on their marketing goals and maximize their profits. New marketers learn from updated real-life examples and success stories and proven fundamental concepts, and use daily exercises to take their marketing to the next level -- ultimately increasing profits, cutting costs, and gaining new customers. Topics detailed in this new edition include proximity marketing, thought leadership, integration of online and offline marketing, speaking and events, direct email, personalization, and implementation. With every step, Levinson and Lautenslager provide thorough action plans to help aspiring guerrillas stay on track, leaving no excuse for anything but success.

The second volume in the series presents ground-breaking advances of Viktor Frankl’s logotherapy and existential analysis, with emphasis on the discovery of meaning as central to coping, resilience, and growth. Noted contributors from around the world present empirical and case study evidence for the importance of meaning in diverse populations and settings, as well as theoretical and philosophical perspectives on Frankl’s body of thought. The book opens with a historical perspective of the development of logotherapy and personal experiences of those close to Frankl. A section on the amelioration of suffering provides insights into moral injury and finding meaning in blows of fate (unavoidable suffering, death, the injustice of poverty, and international conflict). Powerful case studies address Frankl’s tragic triad (guilt, suffering, death): facing the end of life, PTSD, childhood sexual abuse/neglect, and suicide prevention. Empirical studies address the search for purpose in life, qualities of meaning among the gifted, and service motivation in college students. Meaning-centered approaches are applied to working with youth and adults in schools and the workplace. Philosophical applications of logotherapy connect Frankl’s theory with Buddhist thought and a flaw in the nature vs. nurture theory; the dimensional ontology is expanded into four dimensions. Book reviews evaluate topics of interest to logotherapists.Topics include:Case studies using logotherapy in diverse settings Meaning-centered programs and interventions in the workplace Innovative approaches to finding meaning with at-risk children and young adults Applications of logotherapy in military and childhood PTSD Cross-disciplinary collaboration of logotherapy with rational-emotive therapy, cognitive behavior therapy, positive psychology and Theravāda Buddhism Philosophical applications and extensions of logotheory Empirical studies on processes and measures of logotherapyVolume II of Logotherapy and Existential Analysis is intended for caregivers, practitioners, researchers, and students in the fields of logotherapy, mental health, education, workplace management, industrial psychology, and laypeople interested in finding meaning.

The second volume in the series presents ground-breaking advances of Viktor Frankl’s logotherapy and existential analysis, with emphasis on the discovery of meaning as central to coping, resilience, and growth. Noted contributors from around the world present empirical and case study evidence for the importance of meaning in diverse populations and settings, as well as theoretical and philosophical perspectives on Frankl’s body of thought. The book opens with a historical perspective of the development of logotherapy and personal experiences of those close to Frankl. A section on the amelioration of suffering provides insights into moral injury and finding meaning in blows of fate (unavoidable suffering, death, the injustice of poverty, and international conflict). Powerful case studies address Frankl’s tragic triad (guilt, suffering, death): facing the end of life, PTSD, childhood sexual abuse/neglect, and suicide prevention. Empirical studies address the search for purpose in life, qualities of meaning among the gifted, and service motivation in college students. Meaning-centered approaches are applied to working with youth and adults in schools and the workplace. Philosophical applications of logotherapy connect Frankl’s theory with Buddhist thought and a flaw in the nature vs. nurture theory; the dimensional ontology is expanded into four dimensions. Book reviews evaluate topics of interest to logotherapists.Topics include:Case studies using logotherapy in diverse settings Meaning-centered programs and interventions in the workplace Innovative approaches to finding meaning with at-risk children and young adults Applications of logotherapy in military and childhood PTSD Cross-disciplinary collaboration of logotherapy with rational-emotive therapy, cognitive behavior therapy, positive psychology and Theravāda Buddhism Philosophical applications and extensions of logotheory Empirical studies on processes and measures of logotherapyVolume II of Logotherapy and Existential Analysis is intended for caregivers, practitioners, researchers, and students in the fields of logotherapy, mental health, education, workplace management, industrial psychology, and laypeople interested in finding meaning.