Jay Pension – författare & böcker

How to Market the Arts

A Practical Approach for the 21st Century

Inbunden, Engelska, 2023

1 276 kr

Skickas inom 7-10 vardagar

Conventional business marketing often suggests that the primary function of business is to market a product in order to maximize efficiency and profit. In How to Market the Arts: A Practical Approach for the 21st Century, expert authors Anthony Rhine and Jay Pension propose a new paradigm to better explain how nonprofit arts marketing can and should work. How to Market the Arts provides a history of both nonprofit arts and critical marketing concepts to show how standard methods of marketing are ill-suited for the nonprofit arts industry. Through visual models and case studies of several arts organizations, the book offers instead a practical look at how this industry might adopt more holistic marketing strategies that better reflect their true function which is often to serve communities over persuading consumers. Rhine and Pension offer a theoretical framework for reconsidering the nature of nonprofit arts marking, as well as useful steps an organization might take to increase its value to a community and develop a broader audience base.

How to Market the Arts

A Practical Approach for the 21st Century

AvAnthony S. Rhine,Jay Pension

Häftad, Engelska, 2022

420 kr

Skickas inom 5-8 vardagar

Conventional business marketing often suggests that the primary function of business is to market a product in order to maximize efficiency and profit. In How to Market the Arts: A Practical Approach for the 21st Century, expert authors Anthony Rhine and Jay Pension propose a new paradigm to better explain how nonprofit arts marketing can and should work. How to Market the Arts provides a history of both nonprofit arts and critical marketing concepts to show how standard methods of marketing are ill-suited for the nonprofit arts industry. Through visual models and case studies of several arts organizations, the book offers instead a practical look at how this industry might adopt more holistic marketing strategies that better reflect their true function which is often to serve communities over persuading consumers. Rhine and Pension offer a theoretical framework for reconsidering the nature of nonprofit arts marking, as well as useful steps an organization might take to increase its value to a community and develop a broader audience base.

How to Market the Arts

A Practical Approach for the 21st Century

AvJay Pension,Anthony S. Rhine

E-bok

PDF, Engelska, 2022

342 kr

Läs direkt efter köp

Conventional business marketing often suggests that the primary function of business is to market a product in order to maximize efficiency and profit. In How to Market the Arts: A Practical Approach for the 21st Century, expert authors Anthony Rhine and Jay Pension propose a new paradigm to better explain how nonprofit arts marketing can and should work. How to Market the Arts provides a history of both nonprofit arts and critical marketing concepts to show how standard methods of marketing are ill-suited for the nonprofit arts industry. Through visual models and case studies of several arts organizations, the book offers instead a practical look at how this industry might adopt more holistic marketing strategies that better reflect their true function which is often to serve communities over persuading consumers. Rhine and Pension offer a theoretical framework for reconsidering the nature of nonprofit arts marking, as well as useful steps an organization might take to increase its value to a community and develop a broader audience base.

How to Market the Arts

A Practical Approach for the 21st Century

AvJay Pension,Anthony S. Rhine

E-bok

Engelska, 2022

342 kr

Läs direkt efter köp

Conventional business marketing often suggests that the primary function of business is to market a product in order to maximize efficiency and profit. In How to Market the Arts: A Practical Approach for the 21st Century, expert authors Anthony Rhine and Jay Pension propose a new paradigm to better explain how nonprofit arts marketing can and should work. How to Market the Arts provides a history of both nonprofit arts and critical marketing concepts to show how standard methods of marketing are ill-suited for the nonprofit arts industry. Through visual models and case studies of several arts organizations, the book offers instead a practical look at how this industry might adopt more holistic marketing strategies that better reflect their true function which is often to serve communities over persuading consumers. Rhine and Pension offer a theoretical framework for reconsidering the nature of nonprofit arts marking, as well as useful steps an organization might take to increase its value to a community and develop a broader audience base.

Business Issues in the Arts

AvJay Pension,Anthony Rhine

E-bok

PDF, Engelska, 2022

1 056 kr

Läs direkt efter köp

Business Issues in the Arts is a text designed to address some of the most prescient business issues that nonprofit arts organizations face today. This text is not a how-to but an in-depth dive into fourteen topics and their associated theories to augment learning in arts administration programs.

With contributions from leading academics in arts administration, the book guides readers through an exploration of those topics which have been found by practitioners to be most vital and least explored. Chapters include numerous case examples to illustrate business theory in the artistic and creative environment. The academic contributors themselves each come with both professional backgrounds and research experience, and they are each introduced at the start of their chapters, allowing for a collection of voices to navigate through some oftentimes challenging topics.

This book is designed for an advanced undergraduate course or a stand-alone graduate course on the intersection of business and management and the cultural and creative industries, especially those focusing on business issues in the arts.

Business Issues in the Arts

AvJay Pension,Anthony Rhine

E-bok

Engelska, 2022

1 056 kr

Läs direkt efter köp

Business Issues in the Arts is a text designed to address some of the most prescient business issues that nonprofit arts organizations face today. This text is not a how-to but an in-depth dive into fourteen topics and their associated theories to augment learning in arts administration programs.

With contributions from leading academics in arts administration, the book guides readers through an exploration of those topics which have been found by practitioners to be most vital and least explored. Chapters include numerous case examples to illustrate business theory in the artistic and creative environment. The academic contributors themselves each come with both professional backgrounds and research experience, and they are each introduced at the start of their chapters, allowing for a collection of voices to navigate through some oftentimes challenging topics.

This book is designed for an advanced undergraduate course or a stand-alone graduate course on the intersection of business and management and the cultural and creative industries, especially those focusing on business issues in the arts.

Business Issues in the Arts

AvAnthony Rhine,Jay Pension

Häftad, Engelska, 2022

937 kr

Skickas inom 10-15 vardagar

Business Issues in the Arts is a text designed to address some of the most prescient business issues that nonprofit arts organizations face today. This text is not a how-to but an in-depth dive into fourteen topics and their associated theories to augment learning in arts administration programs.With contributions from leading academics in arts administration, the book guides readers through an exploration of those topics which have been found by practitioners to be most vital and least explored. Chapters include numerous case examples to illustrate business theory in the artistic and creative environment. The academic contributors themselves each come with both professional backgrounds and research experience, and they are each introduced at the start of their chapters, allowing for a collection of voices to navigate through some oftentimes challenging topics.This book is designed for an advanced undergraduate course or a stand-alone graduate course on the intersection of business and management and the cultural and creative industries, especially those focusing on business issues in the arts.

Business Issues in the Arts

AvAnthony Rhine,Jay Pension

Inbunden, Engelska, 2022

2 506 kr

Skickas inom 10-15 vardagar

Business Issues in the Arts is a text designed to address some of the most prescient business issues that nonprofit arts organizations face today. This text is not a how-to but an in-depth dive into fourteen topics and their associated theories to augment learning in arts administration programs.With contributions from leading academics in arts administration, the book guides readers through an exploration of those topics which have been found by practitioners to be most vital and least explored. Chapters include numerous case examples to illustrate business theory in the artistic and creative environment. The academic contributors themselves each come with both professional backgrounds and research experience, and they are each introduced at the start of their chapters, allowing for a collection of voices to navigate through some oftentimes challenging topics.This book is designed for an advanced undergraduate course or a stand-alone graduate course on the intersection of business and management and the cultural and creative industries, especially those focusing on business issues in the arts.

Innovative Pedagogy in Cultural Management Education

AvAnthony Rhine,Richard Maloneym. fl.

Inbunden, Engelska, 2026

2 375 kr

Kommande

Cultural management education continues to evolve to meet the needs of the arts industry. Highlighting examples of innovative pedagogical practices, this book brings together an array of academic and practical expertise into cutting-edge teaching methods, emerging trends, and best practices from around the world.The volume begins with a conceptual framework for understanding the cultural enterprise. Subsequently, the chapters examine the disconnect between academic programs and professional practice; research on teaching foundational courses; creativity as a leadership imperative; interdisciplinary curriculum development; Universal Design for Learning; critical access as fundamental practice; emotional intelligence; essential competencies for cultural leaders; cultural diplomacy; arts marketing reconceptualized through audience engagement; fundraising instruction via case study methodology; arts emergency preparedness; the preservation of popular music as intangible heritage; and a reimagined approach to data literacy in arts administration. The chapters may be read sequentially, as they chart a discipline discovering its contemporary form, or selectively.Replete with practical strategies for curriculum development, assessment techniques, and experiential learning opportunities, this book is value reading for researchers and faculty engaged with arts administration, creative and cultural industries and higher education more broadly.

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Jay Pension – författare

How to Market the Arts

How to Market the Arts

How to Market the Arts

How to Market the Arts

Business Issues in the Arts

Business Issues in the Arts

Business Issues in the Arts

Business Issues in the Arts

Innovative Pedagogy in Cultural Management Education

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