Gain a clear understanding of the important relationships between accounting, financial statements and business decisions with Rich/Jones/Myers' FINANCIAL ACCOUNTING, 5E. This edition's proven approach is built around the way students like you read and use texts. This edition helps you master the fundamentals of financial accounting more quickly and independently so you can focus on how accounting information is used in real companies today. The authors illustrate each major concept using memorable examples from familiar organizations and conceptual insights that explain the reasons behind the processes. You watch leading companies, like Apple, Verizon or Google, use accounting information to make better decisions, as you learn how to analyze and interpret financial data yourself. Helpful videos from the authors are available to reinforce concepts and optional CNOWv2 digital resources provide support with homework, study and review.

Rich/Jones/Myers' FINANCIAL ACCOUNTING, 6th Edition, gives you the tools you need succeed and allows you to gain a clear understanding of the important relationships between accounting, financial statements and business decisions. Fundamental concepts are uniquely embedded in the greater context of reading, emphasizing the skill of reading and interpreting a company's annual report. The textbook's distinctive pedagogy guides you through the basics more quickly and independently, and real-world applications prepare you for long-term professional success regardless of your major. The online learning platform CNOWv2 provides key practice opportunities with autograded assignments, detailed feedback, Excel Online activities and a vast video library to help you when you need it most.

Gain a clear understanding of the important relationships between accounting, financial statements and business decisions with Rich/Jones/Myers' FINANCIAL ACCOUNTING, 5E. This edition's proven approach is built around the way students like you read and use texts. This edition helps you master the fundamentals of financial accounting more quickly and independently so you can focus on how accounting information is used in real companies today. The authors illustrate each major concept using memorable examples from familiar organizations and conceptual insights that explain the reasons behind the processes. You watch leading companies, like Apple, Verizon or Google, use accounting information to make better decisions, as you learn how to analyze and interpret financial data yourself. Helpful videos from the authors are available to reinforce concepts and optional CNOWv2 digital resources provide support with homework, study and review.

Rich/Jones/Myers' FINANCIAL ACCOUNTING, 6th Edition, gives you the tools you need succeed and allows you to gain a clear understanding of the important relationships between accounting, financial statements and business decisions. Fundamental concepts are uniquely embedded in the greater context of reading, emphasizing the skill of reading and interpreting a company's annual report. The textbook's distinctive pedagogy guides you through the basics more quickly and independently, and real-world applications prepare you for long-term professional success regardless of your major. The online learning platform CNOWv2 provides key practice opportunities with autograded assignments, detailed feedback, Excel Online activities and a vast video library to help you when you need it most.