Jeanette Gower – författare

Horse breeding is more complex than you think. Set yourself up to succeed in your passion. The Thinking Horse Breeder gives powerful insights into the industry and how you can reach your goals. It will challenge your thinking and give you the art, science and tools for success.✓ Do you want to raise foals and train them well?✓ Do you want to make better choices, breed better horses, take breeding to the next level, or learn how to be more successful in the industry?✓ How do you achieve satisfied buyers and grow your reputation?✓ How do you bring modern methods and technology into your operation?The Thinking Horse Breeder discusses selection of foundation stock, planning matings, breeding methods, genetic diseases, conformation and temperament, foaling down, young horse training, common problems, financials, marketing, promotion, photography and ethical considerations, in an easy-to-read, authentic style.This book is a step by step, treasure trove of practical information for those who want to thrive doing what they love. It has a wealth of information for the serious student and beautiful photos for gifting the book to family or friends who just want to breed a foal or two.Everything you need to know is here in a simple, non-technical format based on the author's unique experiences and reflections over 50+ years. For aspiring, hobby or established breeders, this is an invaluable guide to be read over and over, so you too can master the inevitable challenges and be successful.Click on the ORDER BUTTON button so you too can benefit.

Have you ever wondered why one horse lingers on the market while others sell easily? Selling a horse is not a casual transaction. It involves responsibility, judgement, and decisions that can shape a horse's future for years to come. A well-considered match stands up over time. A poor one creates avoidable consequences for horse and human alike.Inside you will learn how to:Determine whether your horse is genuinely ready to be soldPrepare condition, presentation, and paperwork properlySet a fair and realistic price based on evidenceWrite accurate advertisements that attract suitable buyersNavigate private sales and auctions with clarityRecognise red flags early and avoid preventable problemsUse practical checklists for enquiries, viewings, trials, and vet checksLearn from real-life examples drawn from decades of experienceExperienced breeder and educator Jeanette Gower sets out a practical framework for managing the process properly. Drawing on more than fifty years of hands on experience, she breaks selling into clear stages, covering readiness, valuation, presentation, buyer suitability, and after-sale responsibility, so decisions are made on evidence rather than optimism.Jeanette addresses the realities sellers face, including emotional attachment, financial pressure, difficult conversations, and the temptation to overlook warning signs. The result is steady guidance that helps sellers protect their reputation, act responsibly, and create matches that hold together.This is not a book about selling fast. It is about selling with the horses' futures in mind.A natural companion to her previous book Buy The Right Horse, this book encourages sellers to take their share of responsibility in creating outcomes that are fair, transparent, and sustainable, always with the horses in mind.