Jeff Cannon – författare

Studies have shown that the key to profitable online strategies is content - how it is displayed, and how it is written and illustrated. The important question about content is "what makes good web content and what doesn't"? You might have a great idea or product, but how can content be developed that will appeal on a computer screen rather than in a store or in a catalogue? The author shares his proven methods for building content that responds to the changing needs of the consumer and offers proven strategies for bringing consumers and products together on the Web.

The authors of this book have reverse-engineered the leadership techniques and strategies used to lead SEAL teams in combat and applied them to the business world. The lessons they present—lessons that focus on the ability to create, manage, and lead effective teams—are as appropriate in the boardrooms of New York as they are on the battlefield. The book will teach leaders how to:·

Effectively communicate objectives in a way that builds loyalty, and educates and motivates your workforce.Construct and re-enforce organizational structures that optimize communication and decision-making processes.Acquire and keep essential team members without resorting to pay increases.Train and maintain an effective, market-leading team.Leverage team members to expand and contract a workforce rapidly without business risk.Turn an employee into a profit entrustingg real-life stories from the front lines to illustrate their points as well as examples from the business world, the Cannons’ book will provide valuable guidance to managers and leaders.

This book contains winning leadership strategies from the Navy's Elite Special Forces. With hands-on, field-tested advice from authors with decades of experience in business and combat, this straight-talking handbook shows how the leadership and team-building techniques of the elite, no-nonsense Navy SEALS can help you forge a powerful, goal-driven workforce, one that is prepared to take on - and triumph over - every challenge. Built around first-hand examples from both the military and business worlds, this step-by-step success manual will show you how to: communicate objectives simply and forcefully; build flexible and dynamic organizational structures; gain the trust and loyalty of team members; prevent bureaucracy within chains of command; and, plan and prepare for crises. Enlist the "Leadership Lessons of the Navy SEALS" to transform your workplace from a group of disconnected individuals into a confident, goal-driven team. 'The SEALS are without doubt one of the highest-performing organizations on the planet. The secret ingredient is that every SEAL is a leader/teacher, engaged in continuous, interactive teaching and learning. This book ...is a must read for all leaders' - Noel M.Tichy, Professor, University of Michigan Business School and author of "The Cycle of Leadership".