Jeff Davidson – författare

While finding and keeping a core group of clients remains the breadand butter of any consultant's business, doing so is far fromsimple in a field that's becoming increasingly crowded andcompetitive. Today, as the result of drastic shifts in thelandscape--information technology, virtual organizations,telecommuting--targeting and attracting clients is a greaterchallenge than ever. To help you meet that challenge head on,Marketing Your Consulting and Professional Services, the bible forconsultants and professionals worldwide, has been thoroughlyrevised and expanded. This brand new Third Edition gives you thetools and the know-how to survive and thrive in today's toughmarket. Beginning with a comprehensive overview, this updated resourcekeeps you abreast of current trends and issues. In addition, you'llfind complete coverage of Dick Connor's innovative--and highlyeffective--Client-Centered Marketing (CCM) approach, a practical"deliverables-driven" system for penetrating specific markets. Thiseasy-to-follow, six-part process helps you achieve a myriad ofessential marketing objectives: from expanding services for currentclients and capitalizing on the potential within your business togenerating profitable growth and managing your image with clientsand targets. With a wealth of new information that focuses on finding andqualifying new clients--what every consultant worries aboutmost--this new edition of Marketing Your Consulting andProfessional Services, Third Edition provides essential informationon:* Analyzing your current business or practice--evaluating clients,assessing existing prospects, preparing a strategic profile* Becoming "client smart"--determining how the niche industry isorganized, identifying requirements for success, determining itsneeds* Building market awareness--maintaining positive name recognition,establishing your firm's intended image* Prospecting--acquiring new, high-potential clients, preparing awinning proposal, selling the value-adding solution* Ensuring client satisfaction--handling service and relationshipbreakdowns with a practical recovery action sequence Complete with helpful worksheets and checklists, as well as precisedefinitions of terminology and an annotated bibliography, MarketingYour Consulting and Professional Services, Third Edition is a mustfor today's fiercely competitive, highly demandingmarketplace. Praise for the previous edition of Marketing Your Consulting andProfessional Services "Loaded with examples, useful forms, and informative exhibits,Marketing Your Consulting and Professional Services is anextraordinary how-to manual that provides vital step-by-stepinstruction and advice on how to maximize profitability andsuccess. . . . Marketing is a how-to you shouldn't do without." --Managers Magazine "This is definitely a 'MUST READ' book for entrepreneurs andbusiness professionals of all types. The attention to detailprovides practical insights on the critical keys to marketingsuccess." -- Dr. Peter Johnson, Corporate MarketingStrategist "As today's business environment becomes increasingly competitive,consulting professionals look for fresh approaches and innovativeideas to 'cut through the clutter' and increase their share ofbusiness. Marketing Your Consulting and Professional Servicesprovides highly useful information for every professionalconsultant. It's an essential purchase." -- Jonathan D. Blum,Managing Director -- Ogilvy & Mather Public Relations,Singapore "Marketing Your Consulting and Professional Services is excellent.It contains down-to-earth, indispensable tips for marketingconsulting services. Vital reading for both beginners and seasonedconsultants--worldwide. I wish I had had this daily guide during myrough start." -- Dr. Oskar Pack, Management Consultant and SalesTrainer -- Euskirchen, Germany

Meetings are a large part of the workworld, so learn to run effective ones

Learn how to continuously become the master of completions

Learn to free yourself of the tight shackles of over-information

Learn about the growing popularity of spas and how they can assist you in reducing stress

Even in today's modern world, it's easy to get swamped by paper, so learn how to handle all of it

Tip for stress relief on the road, which tends to be more challenging than when at home

Learn new ways of thinking more innovatively ,more of the time

The amount of information in the world is overwhelming, so learn how to find deal with this

How to use visualization and guided imagery, as well as various breathing techniques, to help reduce stress

Tips for a manager or staff worker for carving a saner path to minimize workplace stress

Set social goals, and learn to effeciently accomplish them

In such a busy world, learn to make more time for your partner

Learn to create a contract with yourself to help you achieve your goals

Learn to tailor-make beneficial and helpful goals for yourself

Learn ways to handle stress at home, in order to increase the quality of your sleep

Accomplish more and become more organized in less time with less stress

Learn to deal with the rapid increase of population in the world

Set up challenging goals that will motivate you to push to achieve them

The more money you spend the more you must earn: so break the chain

Set up and accomplish helpful and doable goals for your family

Create beneficial and achievable goals for your own mental development

Learn to search for what you want out of life, and how to take action

Life can be so busy and cluttered today, so learn to reduce the amount of clutter

How and why the choice to have less stress in your life is yours for the taking

Learn about the value of creating more difficult and rewarding goals

Learn how to use the relationships you have to accomplish your goals