Jeff French – författare
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12 produkter
Social Marketing and Public Health
Theory and Practice
Av Jeff French
E-bok, 2017
586 kr
Lägg i varukorg
The last ten years have seen tremendous advances in the theory and practice base of social marketing globally. Social Marketing and Public Health: Theory and Practice introduces new conceptual models and approaches to influence behaviour that promotes health and prevents disease. This new edition …
Social Marketing and Public Health
Theory and Practice
Av Jeff French
E-bok, 2017
586 kr
Lägg i varukorg
The last ten years have seen tremendous advances in the theory and practice base of social marketing globally. Social Marketing and Public Health: Theory and Practice introduces new conceptual models and approaches to influence behaviour that promotes health and prevents disease. This new edition …
Social Marketing and Public Health
Theory and Practice
Av French, Jeff French
Häftad, 2017
1091 kr
Lägg i varukorg
The last ten years have seen tremendous advances in the theory and practice base of social marketing globally. Social Marketing and Public Health: Theory and Practice introduces new conceptual models and approaches to influence behaviour that promotes health and prevents disease. This new edition …
Social Marketing Casebook
Av Jeff French, Rowena Merritt m. fl.
Häftad, 2011
1589 kr
Lägg i varukorg
Social Marketing Casebook brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world. Each case study is explored from the scoping and research stage right through to evaluation, providing the reader with a complete overview of the …
Absolute Essentials of Social Marketing
Av Jeff French
E-bok, 2026
446 kr
Lägg i varukorg
Absolute Essentials of Social Marketing provides a comprehensive yet accessible guide to Social Marketing theory and practice, offering systematic approaches to influence behaviour for personal and social good through marketing principles and behavioural science.Readers will gain practical …
Absolute Essentials of Social Marketing
Av Jeff French
E-bok, 2026
446 kr
Lägg i varukorg
Absolute Essentials of Social Marketing provides a comprehensive yet accessible guide to Social Marketing theory and practice, offering systematic approaches to influence behaviour for personal and social good through marketing principles and behavioural science.Readers will gain practical …
Absolute Essentials of Social Marketing
Av Jeff French
Inbunden, 2026
1029 kr
Lägg i varukorg
Absolute Essentials of Social Marketing provides a comprehensive yet accessible guide to Social Marketing theory and practice, offering systematic approaches to influence behaviour for personal and social good through marketing principles and behavioural science.Readers will gain practical …
Social Marketing Casebook
Av Lucy Reynolds, Rowena Merritt m. fl.
E-bok, 2011
672 kr
Lägg i varukorg
Social Marketing Casebook brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world. Each case study is explored from the scoping and research stage right through to evaluation, providing the reader with a complete overview of the …
Strategic Social Marketing
For Behaviour and Social Change
Inbunden, 2019
2871 kr
Lägg i varukorg
Adopting an international approach and offering a broader context, this second edition of Strategic Social Marketing presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems, including: • A brand new …
Strategic Social Marketing
For Behaviour and Social Change
Häftad, 2019
2023 kr
Lägg i varukorg
Adopting an international approach and offering a broader context, this second edition of Strategic Social Marketing presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems, including: • A brand new …
Strategic Social Marketing
For Behaviour and Social Change
E-bok, 2019
823 kr
Lägg i varukorg
Adopting an international approach and offering a broader context, this second edition of Strategic Social Marketing presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems, including: • A brand new …
Social Marketing Casebook
Av Jeff French, Rowena Merritt m. fl.
Inbunden, 2011
2662 kr
Tillfälligt slut
Social Marketing Casebook brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world. Each case study is explored from the scoping and research stage right through to evaluation, providing the reader with a complete overview of the …
