Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty.

The jokes at the Millennials’ expense are plenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now, and your future depends on your ability to successfully connect with them.

Based on original market research, this book reveals the eight attitudes shared by most Millennials, including how they:

Value social networking and aren''t shy about sharing opinionsRefuse to remain passive consumers but expect to participate in product development and marketingDemand authenticity and transparencyAre highly influential, swaying parents and peersAre not all alike; therefore, understanding key segments is invaluable

Complete with expert interviews of those doing Millennial marketing right, as well as the new rules for engaging this increasingly vital generation successfully, Marketing to Millennials is the key to persuading the customers who will determine the bottom line for decades to come.

With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers.

Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan.

In Marketing to Gen Z, businesses will learn how to:

Get past the 8-second filterAvoid blatant advertising and tap influencer marketingUnderstand their language and off-beat humorOffer the shopping experiences they expect

Marketing to Gen Z dives into and explains all this and much more, so that businesses may most effectively connect and converse with the emerging generation that is expected to comprise 40 percent of all consumers by 2020.

Now is the time to learn who they are and what they want!

Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty.The jokes at the Millennials’ expense are plenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now, and your future depends on your ability to successfully connect with them.Based on original market research, this book reveals the eight attitudes shared by most Millennials, including how they:Value social networking and aren't shy about sharing opinionsRefuse to remain passive consumers but expect to participate in product development and marketingDemand authenticity and transparencyAre highly influential, swaying parents and peersAre not all alike; therefore, understanding key segments is invaluableComplete with expert interviews of those doing Millennial marketing right, as well as the new rules for engaging this increasingly vital generation successfully, Marketing to Millennials is the key to persuading the customers who will determine the bottom line for decades to come.

From eye-opening interviews with some of the world’s most successful CEOs to a step-by-step workshop, this breakthrough book is the ultimate guide for turning your brand’s purpose into a competitive advantage.

Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty.

The jokes at the Millennials’ expense are plenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now, and your future depends on your ability to successfully connect with them.

Based on original market research, this book reveals the eight attitudes shared by most Millennials, including how they:

Value social networking and aren''t shy about sharing opinionsRefuse to remain passive consumers but expect to participate in product development and marketingDemand authenticity and transparencyAre highly influential, swaying parents and peersAre not all alike; therefore, understanding key segments is invaluable

Complete with expert interviews of those doing Millennial marketing right, as well as the new rules for engaging this increasingly vital generation successfully, Marketing to Millennials is the key to persuading the customers who will determine the bottom line for decades to come.

With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers.

Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan.

In Marketing to Gen Z, businesses will learn how to:

Get past the 8-second filterAvoid blatant advertising and tap influencer marketingUnderstand their language and off-beat humorOffer the shopping experiences they expect

Marketing to Gen Z dives into and explains all this and much more, so that businesses may most effectively connect and converse with the emerging generation that is expected to comprise 40 percent of all consumers by 2020.

Now is the time to learn who they are and what they want!

Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty.The jokes at the Millennials’ expense are plenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now, and your future depends on your ability to successfully connect with them.Based on original market research, this book reveals the eight attitudes shared by most Millennials, including how they:Value social networking and aren't shy about sharing opinionsRefuse to remain passive consumers but expect to participate in product development and marketingDemand authenticity and transparencyAre highly influential, swaying parents and peersAre not all alike; therefore, understanding key segments is invaluableComplete with expert interviews of those doing Millennial marketing right, as well as the new rules for engaging this increasingly vital generation successfully, Marketing to Millennials is the key to persuading the customers who will determine the bottom line for decades to come.

From eye-opening interviews with some of the world’s most successful CEOs to a step-by-step workshop, this breakthrough book is the ultimate guide for turning your brand’s purpose into a competitive advantage.