Diagnosed with a terminal illness, a leading marketing consultant discovers that what he has learned about persuading others might help him save his own life.

Ray Edwards was one of the top marketers and copywriters in the business with A-list clients like Tony Robbins, Jack Canfield, and Michael Hyatt when he was diagnosed with Parkinson’s. The diagnosis brought his life to a screeching halt and propelled Edwards to question everything he thought he knew about his Christian faith, his relationships, what kind of person he was, and how the world worked.

Out of options and deeply depressed, Edwards decided he needed to turn his life around or die a failure. He had to let go of false beliefs and find better ones. To his surprise, he found that the principles of persuasion he’d honed for over four decades to move others could work for him. In the vein of The Last Lecture and Tuesdays with Morrie, Read This or Die! Is the tale of one man’s transformation and how he achieved it.

Edwards outlines the powerful, time-tested PASTOR process he created that helped him identify and untangle the beliefs that were holding him back and provided a game plan for how to change his life:

Pain: start with what hurts

Amplify: determine how it will get worse before it gets better

Story: find the story of a better future

Transformation: choose the evidence worth believing

Opportunity: discern where change can happen

Response: set up a system that makes transformation stick

For anyone who wants to turn their life around but does not know how, the PASTOR method teaches how to harness marketing wisdom to get honest about what we really want from life and craft better beliefs and plans to help us start living life on our own terms.

Diagnosed with a terminal illness, a leading marketing consultant discovers that what he has learned about persuading others might help him save his own life.

Ray Edwards was one of the top marketers and copywriters in the business with A-list clients like Tony Robbins, Jack Canfield, and Michael Hyatt when he was diagnosed with Parkinson’s. The diagnosis brought his life to a screeching halt and propelled Edwards to question everything he thought he knew about his Christian faith, his relationships, what kind of person he was, and how the world worked.

Out of options and deeply depressed, Edwards decided he needed to turn his life around or die a failure. He had to let go of false beliefs and find better ones. To his surprise, he found that the principles of persuasion he’d honed for over four decades to move others could work for him. In the vein of The Last Lecture and Tuesdays with Morrie, Read This or Die! Is the tale of one man’s transformation and how he achieved it.

Edwards outlines the powerful, time-tested PASTOR process he created that helped him identify and untangle the beliefs that were holding him back and provided a game plan for how to change his life:

Pain: start with what hurts

Amplify: determine how it will get worse before it gets better

Story: find the story of a better future

Transformation: choose the evidence worth believing

Opportunity: discern where change can happen

Response: set up a system that makes transformation stick

For anyone who wants to turn their life around but does not know how, the PASTOR method teaches how to harness marketing wisdom to get honest about what we really want from life and craft better beliefs and plans to help us start living life on our own terms.

A USA TODAY, WASHINGTON POST, AND PUBLISHER''S WEEKLY BESTSELLER!

The path to your life''s work is difficult and risky, even scary, which is why few finish the journey. This book will help you discover your life’s work to live a life that matters with passion and purpose. It’s about the task you were born to do, your true life’s work.

Bestselling author and entrepreneur Jeff Goins explains how the search begins with passion but does not end there. Only when our interests connect with the needs of the world do we begin living for a larger purpose. Those who experience this intersection experience something exceptional and enviable.

Though it is rare, such a life is attainable by anyone brave enough to try.

Through personal experience, compelling case studies, and current research on the mysteries of motivation and talent, Jeff shows you how to find their vocation and what to expect along the way.

In The Art of Work, you’ll learn:

Our hearts crave connection to a meaningful calling. The Art of Work illuminates the proven path for anyone who wants to embrace that calling and build a body of work they can be proud of.

Jeff Goins dismantles the myth that being creative is a hindrance to success by revealing how an artistic temperament is a competitive advantage in the marketplace.?

The myth of the starving artist has dominated our culture, seeping into the minds of creative people and stifling their pursuits. The truth is that the world''s most successful artists did not starve. In fact, they capitalized on the power of their creative strength.

In Real Artists Don''t Starve, bestselling author and creativity expert Jeff Goins debunks the myth of the starving artist by unveiling the ideas that created it and replacing them with 14 rules for artists to thrive, including:

From graphic designers and writers to artists and business professionals, creatives already know that no one is born an artist. Goins'' revolutionary rules celebrate the process of becoming an artist, a person who utilizes the imagination in fundamental ways. He reminds creatives that business and art are not mutually exclusive pursuits.

Real Artists Don''t Starve explores the tension every creative person and organization faces in an effort to blend the inspired life with a practical path to success. Being creative isn''t a disadvantage for success, it is a powerful tool to be harnessed.

What happens when a broken world slams into your comfortable life?

Wrecked is about the life we are afraid to live. It’s about radical sacrifice and selfless service—how we find purpose in the midst of pain. It''s a look at how we discover fulfillment in the least likely of places. It''s about living like we mean it. It’s a guide to growing up and giving your life away, helping you live in the tension between the next adventure and the daily mundane.

This book is for us—a generation intent on pursuing our life''s work in a way that leaves us without regrets.

Author Jeff Goins shares his own experience of struggling as a missionary and twentysomething who understands the call to live radically while dealing with the everyday responsibilities of life. Wrecked is a manifesto for a generation dissatisfied with the status quo and wanting to make a difference.

We’re an “instant gratification” generation—but most change happens gradually.

Many of us spend our lives searching and longing for something more than what is in front of us. Whether it’s traveling abroad or chasing cheap (or expensive) thrills, we’re all looking for the medicine to satisfy our restlessness. And so often we''re looking in the wrong place.

The In-Between is a call to accept the importance that waiting plays in our lives. Can we embrace the extraordinary nature of the ordinary and enjoy the daily mundane—what lies in between the “major” moments? Learning to live in this tension, to be content in these moments of waiting, may be our greatest struggle—and our greatest opportunity to grow.

Diagnosed with a terminal illness, a leading marketing consultant discovers that what he has learned about persuading others might help him save his own life.

Ray Edwards was one of the top marketers and copywriters in the business with A-list clients like Tony Robbins, Jack Canfield, and Michael Hyatt when he was diagnosed with Parkinson’s. The diagnosis brought his life to a screeching halt and propelled Edwards to question everything he thought he knew about his Christian faith, his relationships, what kind of person he was, and how the world worked.

Out of options and deeply depressed, Edwards decided he needed to turn his life around or die a failure. He had to let go of false beliefs and find better ones. To his surprise, he found that the principles of persuasion he’d honed for over four decades to move others could work for him. In the vein of The Last Lecture and Tuesdays with Morrie, Read This or Die! Is the tale of one man’s transformation and how he achieved it.

Edwards outlines the powerful, time-tested PASTOR process he created that helped him identify and untangle the beliefs that were holding him back and provided a game plan for how to change his life:

Pain: start with what hurts

Amplify: determine how it will get worse before it gets better

Story: find the story of a better future

Transformation: choose the evidence worth believing

Opportunity: discern where change can happen

Response: set up a system that makes transformation stick

For anyone who wants to turn their life around but does not know how, the PASTOR method teaches how to harness marketing wisdom to get honest about what we really want from life and craft better beliefs and plans to help us start living life on our own terms.

Diagnosed with a terminal illness, a leading marketing consultant discovers that what he has learned about persuading others might help him save his own life.

Ray Edwards was one of the top marketers and copywriters in the business with A-list clients like Tony Robbins, Jack Canfield, and Michael Hyatt when he was diagnosed with Parkinson’s. The diagnosis brought his life to a screeching halt and propelled Edwards to question everything he thought he knew about his Christian faith, his relationships, what kind of person he was, and how the world worked.

Out of options and deeply depressed, Edwards decided he needed to turn his life around or die a failure. He had to let go of false beliefs and find better ones. To his surprise, he found that the principles of persuasion he’d honed for over four decades to move others could work for him. In the vein of The Last Lecture and Tuesdays with Morrie, Read This or Die! Is the tale of one man’s transformation and how he achieved it.

Edwards outlines the powerful, time-tested PASTOR process he created that helped him identify and untangle the beliefs that were holding him back and provided a game plan for how to change his life:

Pain: start with what hurts

Amplify: determine how it will get worse before it gets better

Story: find the story of a better future

Transformation: choose the evidence worth believing

Opportunity: discern where change can happen

Response: set up a system that makes transformation stick

For anyone who wants to turn their life around but does not know how, the PASTOR method teaches how to harness marketing wisdom to get honest about what we really want from life and craft better beliefs and plans to help us start living life on our own terms.

A USA TODAY, WASHINGTON POST, AND PUBLISHER''S WEEKLY BESTSELLER!

The path to your life''s work is difficult and risky, even scary, which is why few finish the journey. This book will help you discover your life’s work to live a life that matters with passion and purpose. It’s about the task you were born to do, your true life’s work.

Bestselling author and entrepreneur Jeff Goins explains how the search begins with passion but does not end there. Only when our interests connect with the needs of the world do we begin living for a larger purpose. Those who experience this intersection experience something exceptional and enviable.

Though it is rare, such a life is attainable by anyone brave enough to try.

Through personal experience, compelling case studies, and current research on the mysteries of motivation and talent, Jeff shows you how to find their vocation and what to expect along the way.

In The Art of Work, you’ll learn:

Our hearts crave connection to a meaningful calling. The Art of Work illuminates the proven path for anyone who wants to embrace that calling and build a body of work they can be proud of.

Jeff Goins dismantles the myth that being creative is a hindrance to success by revealing how an artistic temperament is a competitive advantage in the marketplace.?

The myth of the starving artist has dominated our culture, seeping into the minds of creative people and stifling their pursuits. The truth is that the world''s most successful artists did not starve. In fact, they capitalized on the power of their creative strength.

In Real Artists Don''t Starve, bestselling author and creativity expert Jeff Goins debunks the myth of the starving artist by unveiling the ideas that created it and replacing them with 14 rules for artists to thrive, including:

From graphic designers and writers to artists and business professionals, creatives already know that no one is born an artist. Goins'' revolutionary rules celebrate the process of becoming an artist, a person who utilizes the imagination in fundamental ways. He reminds creatives that business and art are not mutually exclusive pursuits.

Real Artists Don''t Starve explores the tension every creative person and organization faces in an effort to blend the inspired life with a practical path to success. Being creative isn''t a disadvantage for success, it is a powerful tool to be harnessed.

What happens when a broken world slams into your comfortable life?

Wrecked is about the life we are afraid to live. It’s about radical sacrifice and selfless service—how we find purpose in the midst of pain. It''s a look at how we discover fulfillment in the least likely of places. It''s about living like we mean it. It’s a guide to growing up and giving your life away, helping you live in the tension between the next adventure and the daily mundane.

This book is for us—a generation intent on pursuing our life''s work in a way that leaves us without regrets.

Author Jeff Goins shares his own experience of struggling as a missionary and twentysomething who understands the call to live radically while dealing with the everyday responsibilities of life. Wrecked is a manifesto for a generation dissatisfied with the status quo and wanting to make a difference.

We’re an “instant gratification” generation—but most change happens gradually.

Many of us spend our lives searching and longing for something more than what is in front of us. Whether it’s traveling abroad or chasing cheap (or expensive) thrills, we’re all looking for the medicine to satisfy our restlessness. And so often we''re looking in the wrong place.

The In-Between is a call to accept the importance that waiting plays in our lives. Can we embrace the extraordinary nature of the ordinary and enjoy the daily mundane—what lies in between the “major” moments? Learning to live in this tension, to be content in these moments of waiting, may be our greatest struggle—and our greatest opportunity to grow.