Jeff Walker – författare

Ayn Rand and her philosophical school, Objectivism, have had considerable influence on American popular culture. This is the story of her life. The author aims to show what she was like and how she manipulated her followers. He seeks to answer why she continues to be influential. He argues that the ideas Rand and her followers claimed as her own are not original, but a pastich of those of philosophers Friedrich Nietzsche and Herbert Spencer, economists Harriet Martineau and Friedrich Hayek, and 1920s business propaganda.

Renowned as a pioneer of the new school of nature writing and among the most widely read authors of his time, John Burroughs has had a profound influence on our appreciation of nature. Signs and Seasons, originally published in 1886, provides an excellent introduction to the extensive work of one of America's great writers. Because the essays were collected and arranged by Burroughs himself, they offer a synoptic view of his complex and many-sided genius. Signs and Seasons covers a wide range of Burroughs's interests including plants and animals, the wilderness, pastoral landscapes, and the methods and goals of the naturalist. An authoritative new introduction by Jeff Walker makes Burroughs's work relevant to the twenty-first century, not only through Burroughs's excellent natural history writing but also through his beliefs about community, sustainability, and social justice. Additional notes give historical and scientific context for each essay and offer the reader fresh insight into his work. Walker's intimate knowledge of the Hudson River valley, Riverby, and Slabsides, the areas about which Burroughs writes, reveals sympathy for, and understanding of, Burroughs's work. This edition will be indispensable to the devotee of John Burroughs's writing and to a new generation of environmental reader.

Until now, almost all books on logical database design focused exclusively on relational design. However, modern database management systems have added powerful features that have driven a movement away from truly normalized database design. Logical Database Design Principles reflects these recent changes. The book begins by covering traditional logical design principles, followed by an analysis of the normalizing and modeling of data. It then examines designing for specific purposes, such as object-oriented databases, online transaction processing (OLTP), and data warehouses. As the text progresses, it moves from the purely logical into some physical design, as determined by how the features of modern databases are implemented.Because this is a logical-design book, the authors attempt to make the examples database-neutral. Because various vendors implement features in different ways, this volume sometimes offers examples from a specific database management system. When necessary, it highlights a specific application, clearly demonstrating the concept being discussed.

"Launch" will build your business---fast. Whether you’ve already got a business or you’re itching to start one, this is a recipe for getting more traction.Think about it---what if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? What if you could create such powerful positioning in your market that you all -but- eliminated your competition? And you could do all that no matter how humble your business or budget?Since 1996 Jeff Walker has been creating hugely successful online launches. After bootstrapping his first Internet business from his basement, he quickly developed an underground process for launching new products and businesses with unprecedented success.But the success-train was just getting started---once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that sold tens of thousands, hundreds of thousands, and even millions of dollars in sales with their launches."Launch" is the treasure map into that world---an almost secret world of digital entrepreneurs who create cash-on-demand paydays with their product launches and business launches.Whether you have an existing business, or you have a service-based business and want to develop your own products so you can leverage your time and your impact, or you're still in the planning phase---this is how you start fast. This formula is how you engineer massive success.Now the question is this---are you going to start slow, and fade away from there? Or are you ready for a launch that will change the future of your business and your life?

From the creator of Product Launch Formula, an expanded edition of the #1 New York Times best-selling guide that’s helped countless entrepreneurs make millions—now in paperback."What Jeff Walker teaches in LAUNCH is vital for modern marketing success. You don't need more tactics or tools; you need smart strategy, and that's exactly what this book delivers."— Marie Forleo, #1 New York Times best-selling author of Everything Is FigureoutableThe revised and updated edition of the #1 New York Times bestseller Launch will build your business—fast. Whether you've already got an online business or you're itching to start one, this is a recipe for getting more traction and a fast start.Think about it: What if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? And you could do it no matter how humble your business or budget?Since 1996, Jeff Walker has been creating hugely successful online launches. After bootstrapping his first Internet business from his basement, he quickly developed a process for launching new products and businesses with unprecedented success. And once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that brought in tens of thousands, hundreds of thousands, and even millions of dollars. Whether you have an existing business or you're starting from scratch, this is how you start fast. This formula is how you engineer massive success.Now the question is this: Do you want to start slow, and fade away from there? Or are you ready for a launch that will change the future of your business and your life?

Deals with Bob Marley's career and the history of reggae and dub music. This title features portraits, performance and personal photography of Marley and many of his contemporaries.