Jeff Wilks - Böcker

Managing Tourist Health is a seminal study which combines a range of state of the art reviews of the issues facing tourism managers and professionals in the fast growing area of tourist health and safety. An international range of contributors, each a specialist in their chosen field, have written papers for this book to explain many of the complex issues affecting tourists, the tourism industry and governments in ensuring tourism is viewed as a safe and enjoyable experience for all.The contributors have a wealth of interdisciplinary experience ranging from medicine, law, tourism research, safety science, ergonomics, management, consultancy among other cognate areas of study. Future research directions are examined in many of the chapters together with current state of the art knowledge in relation to key studies.The editors have worked in this area of research since the late 1980s and have accumulated a wide range of academic, professional and consultancy experience for governments and the private sector. The book extends this understanding through a multi-disciplinary perspective combining some of the leading researchers who have published in this area since the emergence of tourist health as a legitimate area of study in the 1970s.

Tourism in Turbulent Times presents an international review of the challenges faced by the world's largest industry and governments around the world to provide safe and enjoyable experiences for visitors. The book draws on the background and expertise of contributors from 11 countries, representing scholars, government officers and industry practitioners. It addresses traditional concerns for tourism (such as crime) as well as emerging challenges posed by the global movement of infectious disease and terrorism. These topics are examined by specialists who share a view that tourism can weather turbulent times through adopting appropriate risk management strategies and continuing to provide quality service for customers.This book differs from other texts on the market by including a large group of tourism industry practitioners as contributors. These writers practice the principles they espouse and have critical insight into the real world issues facing the tourism industry. They are also very committed to finding best practice solutions to the challenges facing their industry. The book will therefore be of particular interest to tourism managers and policy makers since it provides relevant information for the important decisions they need to make.Throwing the net wide to include medicine, law, psychology, sociology, education and hard science means that a wide range of perspectives are available to address global business, insurance, security, and policy questions in this emerging area of tourism. Shocks such as the terrorist attacks of 11 September 2001, SARS and the more recent Asian Tsunami have made the tourism industry very conscious of the need to protect its customers. This book highlights the positive responses made by various sectors of the industry at destination, national and international levels. It also examines the growing adventure tourism market, characterised by small operators who need good risk management practices to weather adverse global events, as well as run a financially viable small business. Such a wide set of perspectives will be very valuable to both students and tourism professionals.

This book looks at the destination marketing and risk management strategies of 18 Asian countries, showcasing how they deliver their unique products and services.With its diverse cultures, stunning landscapes and historical sites, Asia draws tourists from all across the world. This book looks at the development of the countries’ tourism branding and strategies over the decades. It also discusses the common challenges they face, including climate change, overtourism, natural disasters and geopolitical unrest. Particular attention is given to how Asian countries have incorporated resilience and recovery strategies into their marketing plans after the COVID-19 pandemic. Written by leading tourism scholars and industry leaders, this book showcases how Asian destinations are entering a new normal – creating and marketing experiences that surprise and delight, while proactively managing the risks of a complex operating environment.A book of vital interest to students and scholars of tourism marketing, as well as policy makers, government agencies and tourism industry professionals.

This book looks at the destination marketing and risk management strategies of 18 Asian countries, showcasing how they deliver their unique products and services.With its diverse cultures, stunning landscapes and historical sites, Asia draws tourists from all across the world. This book looks at the development of the countries’ tourism branding and strategies over the decades. It also discusses the common challenges they face, including climate change, overtourism, natural disasters and geopolitical unrest. Particular attention is given to how Asian countries have incorporated resilience and recovery strategies into their marketing plans after the COVID-19 pandemic. Written by leading tourism scholars and industry leaders, this book showcases how Asian destinations are entering a new normal – creating and marketing experiences that surprise and delight, while proactively managing the risks of a complex operating environment.A book of vital interest to students and scholars of tourism marketing, as well as policy makers, government agencies and tourism industry professionals.

The COVID-19 pandemic has changed the face of international and domestic tourism and sharply focused attention on the importance of tourist health, safety and wellbeing like never before.