Jeffrey Gil - Böcker
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7 produkter
7 produkter
2 103 kr
Skickas inom 10-15 vardagar
This accessible and engaging textbook offers a practical approach to understanding the complexity of language by exploring language use and language learning in a wide variety of contexts. Bringing together leading specialists who are active researchers in the field of linguistics, this book introduces readers to major fields of language study by focusing on social, cultural and historical factors that show the dynamic nature of language. Topics explored include first and second language acquisition, grammar, meaning-making and pragmatics, language use and technology, language variation, and English as a global language. This book surveys major principles and shows how to apply them through structured discussion topics and activities to facilitate a greater understanding and appreciation of language. This is essential reading for undergraduate students taking courses in linguistics and language use, and a valuable resource for students of communication studies, media studies, sociology and anthropology.
526 kr
Skickas inom 10-15 vardagar
This accessible and engaging textbook offers a practical approach to understanding the complexity of language by exploring language use and language learning in a wide variety of contexts. Bringing together leading specialists who are active researchers in the field of linguistics, this book introduces readers to major fields of language study by focusing on social, cultural and historical factors that show the dynamic nature of language. Topics explored include first and second language acquisition, grammar, meaning-making and pragmatics, language use and technology, language variation, and English as a global language. This book surveys major principles and shows how to apply them through structured discussion topics and activities to facilitate a greater understanding and appreciation of language. This is essential reading for undergraduate students taking courses in linguistics and language use, and a valuable resource for students of communication studies, media studies, sociology and anthropology.
Del 167 - Multilingual Matters
Soft Power and the Worldwide Promotion of Chinese Language Learning
The Confucius Institute Project
Inbunden, Engelska, 2017
1 410 kr
Skickas inom 5-8 vardagar
‘The Confucius Institute Project’ – consisting of Confucius Institutes and Classrooms, the posting of Chinese language teachers to overseas schools and universities and the Chinese Bridge language competition – represents an attempt by China to extend its influence globally through the use of soft power. Facilitated by a rapidly increasing demand for Chinese language learning, it has established a presence across the globe and made valuable contributions to the learning and teaching of Chinese. However, this has not necessarily led to an increasingly positive view of China, either at a political or a societal level. Through an analysis of official documents, interviews with those involved, a survey of Chinese-language learners and a study of academic and media sources, the author evaluates the aims of the project, and discusses whether these aims are being met.
Soft Power and the Worldwide Promotion of Chinese Language Learning : The Confucius Institute Project
Engelska, 2017
1 789 kr
Tillfälligt slut
Soft Power and the Worldwide Promotion of Chinese Language Learning : The Confucius Institute Project
Engelska, 2017
1 789 kr
Tillfälligt slut
Soft Power and the Worldwide Promotion of Chinese Language Learning : The Confucius Institute Project
Engelska, 2017
1 789 kr
Tillfälligt slut
749 kr
Skickas inom 10-15 vardagar
He then articulates three possible future scenarios: English remaining a dominant global language, English and Chinese both being global languages, and Chinese becoming a global language instead of English.