Jeffrey Hollender - Böcker

You don't need to be a high-profile social activist to effect positive social change. How to Make the World a Better Place, in this updated and expanded edition, shows how just one person can make a difference in solving global, national, and local problems. Whether you're interested in feeding the hungry, protecting the environment, helping the homeless, or making your community a safer place to live, you'll find the means to get started in this book. Each chapter alerts you to problems that require attention, explains the issues and what has to be done about them, tells you specifically what you can do to help, and lists the addresses and phone numbers of organizations that you can contact.The twenty-fifth anniversary of Earth Day finds us all more socially and environmentally conscious than ever before. All it takes for you to make a difference is one first step—this book gives you the advice, the encouragement, the information, and the resources you need to take it. Then, instead of simply thinking about the world's problems, you'll be solving them.

How to create a company that not only sustains, but surpasses-that moves beyond the imperative to be "less bad" and embrace an ethos to be "all good"From the Inspired Protagonist and Chairman of Seventh Generation, the country's leading brand of household products and a pioneering "good company," comes a one-of-a-kind book for leaders, entrepreneurs, and change agents everywhere. The Responsibility Revolution reveals the smartest ways for companies to build a better future-and hold themselves accountable for the results. Thousands of companies have pledged to act responsibly; very few have proven that they know how. This book will guide them. The Responsibility Revolution presents fresh ideas and actionable strategies to commit your company to a genuine socially and environmentally responsible business and culture, one that not only competes but wins on values. Points the way for innovators and influencers to generate trust by becoming transparent, elicit people's passion and creativity, turn customers into collaborators, transform critics into allies, rewrite the rules and reinvent businessShows how to build a socially and environmentally responsible yet genuinely good company and an authentic brandDrawing on groundbreaking interviews with real-world change leaders, Hollender and Breen present lessons and insights from the "good company"' parts of big companies like IBM and eBay, trailblazers like Patagonia and Timberland, and emerging dynamos like Linden Lab and EtsyThe Responsibility Revolution equips people with the tactics, models, and mind-sets they need to compete in a world where consumers now demand that companies contribute to the greater good.