Jeffrey R. Wigelsworth – författare
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2 produkter
2 produkter
695 kr
Skickas inom 10-15 vardagar
Despite the popular view of medieval Europe as a Dark Age of intellectual stagnation, scientific and technological achievement thrived during this time. As any vacationer to Europe knows, churches and castles remain lasting testaments to the ingenuity of that period in history. Through carefully chosen examples which are presented in easily accessible thematic chapters, Science and Technology in Medieval European Life demonstrates how these two aspects of human achievement, far from being ivory-tower enterprises, impacted the daily life of people in medieval Europe. These topics will also resonate with modern readers in their own daily lives.This reference work begins with an historical introduction that situates medieval science and technology into its social, intellectual and religious context. Among the varied topics found in the chapters are: armor making, waterwheels and waterpower, chimneys, stained glass, communication technology, ship building, medicine both academic and village, mechanical clocks, calendar creation, and astrology. For those interested in pursuing further research into this area of history, the book concludes with a chronology of events, a suggested list of further reading and a glossary.
Selling Science in the Age of Newton
Advertising and the Commoditization of Knowledge
Inbunden, Engelska, 2010
819 kr
Skickas inom 10-15 vardagar
Selling Science in the Age of Newton explores an often ignored avenue in the popularization of science. It is an investigation of how advertisements in London newspapers (from approximately 1687 to 1727) enticed consumers to purchase products relating to science: books, lecture series, and instruments. London's readers were among the first in Europe to be exposed to regular newspapers and the advertisements contained in them. This occurred just as science began to captivate the nation's imagination due, in part, to Isaac Newton's rising popularity following the publication of his Principia (1687). This unique moment allows us to see how advertising helped shape the initial public reception of science. This book fills a substantial gap in our understanding of science and the culture in which it developed by examining the medium of advertising and its function in the discourse of both early-modern science and commerce. It answers questions such as: what happens to science once it is a commodity; how are consumers tempted to purchase science amidst a sea of other commodities; how is the reading public encouraged to give social acceptance to facts of nature; and how did marketing campaigns craft newspapers readers into a source of validation for the items of science advertised? In an age where the production of scientific knowledge increasingly relied upon sales to many rather than the endorsement of a single wealthy patron, marketing was the key to success.