Jenny B. Davis – författare
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2 produkter
2 produkter
1 187 kr
Skickas inom 5-8 vardagar
In the decade since Writing for the Fashion Business was first published, the Internet and social media have upended the field of journalism and the fashion world, revolutionizing both industries and changing the very nature of storytelling. This second edition devotes significant space to digital content, with dedicated chapters covering online content, social media, and streaming video content. In addition to journalism, it also includes instruction on how to write for new promotional approaches emerging in the fashion world like influencer and experiential marketing, and introduces inclusion vocabulary to ensure non-discriminatory narratives. Whether in the form of an article, book, press release, email, or DM, students will gain an understanding of how written communication methods sync up with today’s most common methods of commerce and communication.New to this Edition:-Trending Topic box features in each chapter discuss recent, real-life controversial situations within the fashion industry and invite students to share their ideas, concerns, and recommendations related to the situation-All new Industry Profiles in each chapter allow students to read first-hand accounts of what it’s like to work in the sector of the fashion business that corresponds to the chapter topic-Chapter ending Review Questions and Learning Activities prompt students to test their knowledgeSTUDIO Features Include: -Review concepts with flashcards of essential vocabularyInstructor Resources-Instructor’s Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes
Häftad, Engelska, 2024
1 050 kr
Skickas inom 5-8 vardagar
Style Wise: A Practical Guide to Becoming a Fashion Stylist, 3rd Edition is an essential text for turning aspiring stylists into professional stylists. The text presents fashion styling as a form of communication that can both support and challenge social norms such as beauty standards and gender roles. Full-color photos and examples from the runway reflect the fast-paced, vibrant fashion industry and cover topics including photo shoots, fashion shows, and special events. Step-by-step instructions guide readers through crucial areas like business basics, establishing a social media presence, and networking, while hands-on projects provide opportunities to develop a portfolio. Timelines, infographics, interviews, and learning activities that focus on the digital side of the fashion industry boost engagement and bring students up-to-date on careers in styling. New to this Edition:-New “The Go-By”, “The Pull List”, and “Talent Credits” features engage students with controversies in contemporary styling, provide biographies of top designers and brands, and give insights on how key individuals have contributed to the styling profession -Emphasis on diversity, equity, and inclusion represents plus-sized and differently-abled models as well as style icons and moments in fashion history from various geographic, ethnic, and gender groups-Coverage of topical issues such as gender-neutral fashion, cultural appropriation, and the effects of the Covid-19 pandemic -New sections on color theory, fabric, and cultural and religious fashionsSTUDIO Features Include: -Study smarter with self-quizzes featuring scored results and personalized study tips -Review concepts with flashcards of terms and definitions -Access samples of documents, forms, and templates for all stages of planning a photo shoot including a call sheet form, supply checklist, planning calendars, and more Instructor Resources-An Instructor’s Guide to help incorporate this text into the classroom, including a test bank to provide options for student assessment -PowerPoint® presentations include images from the book and provide a framework for lecture and discussion