Jeremy Dalton – författare

FINALIST: American Book Fest Best Book Awards 2025 - Business: TechnologyIs immersive tech just hype, or your next strategic advantage? Reality Check is a practical guide for senior leaders, strategists and innovation professionals who want to understand how virtual, augmented and extended reality (VR, AR and XR) can deliver real business value. Despite years of buzz, immersive technologies remain underused outside of gaming and demos. Jeremy Dalton cuts through the noise, offering a clear view of how these tools are already transforming industries, from manufacturing and healthcare to education, retail and beyond. You'll learn how to: - Separate short-term trends from scalable, long-term XR applications - Identify high-impact use cases to improve efficiency, productivity and engagement - Integrate immersive tech into your business model with minimal disruption - Evaluate ROI, infrastructure needs and leadership buy-in for emerging tech adoption Featuring interviews with pioneers and case studies from leading organizations, Reality Check helps you lead with clarity, adopt with purpose and stay ahead of the curve in a fast-moving digital landscape. Themes include: immersive technology, XR strategy, business innovation, digital transformation, future of work, competitive advantage

FINALIST: American Book Fest Best Book Awards 2025 - Business: TechnologyIs immersive tech just hype, or your next strategic advantage? Reality Check is a practical guide for senior leaders, strategists and innovation professionals who want to understand how virtual, augmented and extended reality (VR, AR and XR) can deliver real business value. Despite years of buzz, immersive technologies remain underused outside of gaming and demos. Jeremy Dalton cuts through the noise, offering a clear view of how these tools are already transforming industries, from manufacturing and healthcare to education, retail and beyond. You'll learn how to: - Separate short-term trends from scalable, long-term XR applications - Identify high-impact use cases to improve efficiency, productivity and engagement - Integrate immersive tech into your business model with minimal disruption - Evaluate ROI, infrastructure needs and leadership buy-in for emerging tech adoption Featuring interviews with pioneers and case studies from leading organizations, Reality Check helps you lead with clarity, adopt with purpose and stay ahead of the curve in a fast-moving digital landscape. Themes include: immersive technology, XR strategy, business innovation, digital transformation, future of work, competitive advantage

Discover THE next big competitive advantage in business: learn how augmented and virtual reality can put your business ahead. Augmented reality (AR) and virtual reality (VR) are part of a new wave of immersive technologies that offer huge opportunities for businesses, across industries and regardless of their size. Most people think of AR or VR as a new development in video gaming like Pokémon GO, or an expensive marketing campaign by the Nikes of the world. The truth is, businesses of any size can put these new technologies to immediate use in areas that include:- Learning and development- Remote collaboration and assistance- Visualization of remote assets and environments - Sales and marketing- Consumer behaviour research Reality Check dispels the common misconceptions of AR and VR, such as them being too expensive or not easily scalable, and details how business leaders can integrate them into their business to deliver more efficient, impactful and cost-effective business solutions. The up and coming voice of AR and VR for businesses, Jeremy Dalton, uses case studies from organizations all over the world including Cisco, Ford, GlaxoSmithKline, La Liga and Vodafone to showcase the practical uses of immersive technologies. Reality Check makes cutting-edge technology accessible and grounds them into the everyday workings of normal businesses. It is your one-stop non-technical guide to incredibly exciting new technologies that will deliver results.

This book presents a comprehensive collection of case studies on augmented reality and virtual realty (AR/VR) applications in various industries. Augmented reality and virtual reality are changing the business landscape, providing opportunities for businesses to offer unique services and experiences to their customers. The case studies provided in this volume explore business uses of the technology across multiple industries such as healthcare, tourism, hospitality, events, fashion, entertainment, retail, education and video gaming. The book includes solutions of different maturities as well as those from startups to large enterprises thereby providing a thorough view of how augmented reality and virtual reality can be used in business.

This book presents a comprehensive collection of case studies on augmented reality and virtual realty (AR/VR) applications in various industries. Augmented reality and virtual reality are changing the business landscape, providing opportunities for businesses to offer unique services and experiences to their customers. The case studies provided in this volume explore business uses of the technology across multiple industries such as healthcare, tourism, hospitality, events, fashion, entertainment, retail, education and video gaming. The book includes solutions of different maturities as well as those from startups to large enterprises thereby providing a thorough view of how augmented reality and virtual reality can be used in business.

This book presents a comprehensive collection of case studies on augmented reality and virtual realty (AR/VR) applications in various industries. Augmented reality and virtual reality are changing the business landscape, providing opportunities for businesses to offer unique services and experiences to their customers. The case studies provided in this volume explore business uses of the technology across multiple industries such as healthcare, tourism, hospitality, events, fashion, entertainment, retail, education and video gaming. The book includes solutions of different maturities as well as those from startups to large enterprises thereby providing a thorough view of how augmented reality and virtual reality can be used in business.

Immer mehr Unternehmen und Institutionen nicht nur aus der IT-Branche arbeiten mit Virtual Reality (VR) und Augmented Reality (AR), die die Immersion – das "Eintauchen" – der Nutzer:innen in eine virtuelle Realität erlauben. Die Einsatzmöglichkeiten von VR- und AR-Brillen reichen von Themen wie Ausbildung, Training oder Unterhaltung bis hin zu Kommunikation, Verhaltensforschung oder dem Lösen von Kriminalfällen.Künftig wird der Zugang ins Internet und in virtuelle Räume mittels VR- und AR-Technologie ganz neue Nutzungsszenarien, Einsatzgebiete und Geschäftsmodelle eröffnen. Die entstehenden immersiven Unternehmenswelten sind damit interessanter denn je – und die Autoren liefern die Einführung und notwendigen Grundlagen zur Technologie, stellen Anwendungsfälle vor und geben Anregungen für den Einsatz im Unternehmen sowie die Schaffung passender Inhalte. Anhand zahlreicher Beispiele wird deutlich, wie sich mit den heute erhältlichen VR- und AR-Brillen Anwendungen in verschiedensten Branchen umsetzen lassen und warum es sich lohnt, einen Einstieg zu wagen.