Jerome Turner – författare

by Bruce Herbert and Diana Johnson ofSorenson Media Creative boundaries are being blown apart as Macromedia Flash MX ushers in a new era of moving images on the Internet. At its launch, analysts predicted that the Flash Player would transform itself from being a lightweight animation tool" to "the de facto technology for simple web interactivity5* (Randy Souza, Forrester). Since then though, Flash developers combining vector animation and video have proven that it's capable of much, much more than "simple web interactivity". We're still just beginning to scratch the surface of the possibilities it opens up to us, but already it looks like Flash MX is becoming the key technology for pushing video creativity on the Web to a new whole level. Understandably, many people look at Flash as just another way to deliver video on the Web, one more program for showing movies on your desktop. Well, it can certainly do that - but there's a whole lot more it can do besides! You can use ActionScript to add custom controls, determine a video playback sequence, or mask your video with a custom shape. You can use layering to create special effects, design custom templates for e-learning applications, and use lightweight video streams along with Flash animation in rich media e-mail campaigns.

How does your work stand up in the freshly competitive environment of the Flash MX marketplace? How can you streamline your ideas to give them greater usability? Where can you take your ideas next? Macromedia Flash MX Studio takes your raw Flash talent and multiplies its potency by focusing it on real-world web design situations. In the heady days of the late 1990s, designers were trying their hand at anything and everything they could lay their hands on. Now the marketplace is seriously focused, and serious Flash designers have to know exactly what theyire doing and why. These days itis all about functionality over experimentation, justification over style. Itis all about Maturity. The design must fit the job spec, and this book shows the reader how to fulfil these requirements and more. This book examines all the avenues open to professional or aspiring professional Flash MX designers. It takes a look at advanced uses of the new MX features, such as components and the Drawing API, and gives guidance on building whole new structures for animation, Dynamic Content, PHP, ColdFusion MX, XML, video, audio and audiovisual formats. Never before has so much power been so accessible to the web designer. This book is designed to put that power in your hands. Book Info Based around a single hands-on project for readers to build-constructing an effective Flash web site from scratch for a major commercial client. Softcover. CD-ROM included. From the Publisher Macromedia Flash MX Studio has been broken into four sections to address the most common needs for the Flash designer. First off, Jamie McDonald provides five chapters on site presentation and the principles of web design. These opening chapters take a look at how to create slick, professional-level sites, involving Flash MXis new drawing and motion capabilities and interactive techniques. The second section concentrates on ActionScript. Flashis resident coding environment is crucial to master, and taps into Flashis great strength n intuitive and interactive applications. Keith Peters and Todd Yard have buddied up on this section, and examine some of the most advanced ActionScript techniques around. Be warned n this section is not for the faint-hearted! Section three takes a look at Flash MXis greatly improved visual, audio and audiovisual capabilities. Its three chapters, written by Jez Turner and Alex White, concentrate on building a single site aimed at displaying rich media content. The final section is devoted to expounding a few myths about dynamic content using Flash. Its four chapters talk about general practice, before focusing in on specific areas, including introductions to PHP and XML, together with a look at Macromediais brand new ColdFusion MX.